Thematic

MARCH 27, 2024

 Examine the behavioral patterns and feedback trends present in past churned customers. This analysis allows you to assign weights to specific data points based on how strongly they correlate with churn. Step 3: Customer Segmentation Based on Risk Not all at-risk customers are at the same stage of disengagement.

Feedback 62

Feedback Net Promoter Score Customer Centricity Customers 62

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Accelerating customer-centricity.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Most programs do a fairly good job focusing on frequent customers. The Loyalty Imperatives answer that question. Loyalty programs are no different.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ProProfs Chat

JULY 21, 2020

He believes, “ Your brand is a story unfolding across all customer touchpoints. It is your responsibility to ensure that you are present wherever your customer is. ”. In this stage, customers spread the good word about your brand and bring in more customers. – Jim Marous.

Management 52

Management Loyalty Programs Loyalty Competitive Advantage 52

Currency Alliance

OCTOBER 27, 2017

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Thematic

NOVEMBER 13, 2018

This is not about sharing insights in a quarterly board presentation in a PowerPoint deck. When you create your pitch or board presentation, it’s pretty standard to focus your VOC goals on sources of revenue such as repeat purchases, upsell and cross-sell and customer lifetime value. That is not how you’re going to drive change.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. Growing your customer base will always be one of the most important objectives in every stand-up meeting. Businesses spend thousands of dollars on lead generation so that they can welcome new customers into their fold.

Customer Retention 52

Customer Retention Feedback Loyalty Programs Roadmap 52

BirdEye

MARCH 24, 2023

Network with the people in your target market to nurture leads and acquire new customers. These events present ample opportunities to meet potential customers up and close and interact with them. The following are a few tips to encourage referrals: Create a customer loyalty program.

2023 98

2023 Return on Investment Social Media Sales 98

OpinionLab

MARCH 12, 2015

But if your approach is to merely review what people are saying on your site, you’ll most likely fall into one of the following mindsets: We don’t get enough feedback on the site to be representative of our customer base. It would be a full-time job to sift through all the feedback to find the valuable insights.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Lumoa

JUNE 26, 2023

Most omnichannel customer experience challenges can be solved by continually measuring customer satisfaction metrics and taking quick actions based on the insights. Net Promoter Score – NPS Net Promoter Score determines customer satisfaction by determining how likely they are to promote your brand among their peers.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83