Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Thematic

MARCH 27, 2024

 Examine the behavioral patterns and feedback trends present in past churned customers.   Loyalty programs or targeted incentives can help retain higher-risk customers and demonstrate your commitment to providing a positive customer experience.

Feedback 62

Feedback Net Promoter Score Customer Centricity Customers 62

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Most programs do a fairly good job focusing on frequent customers. The Loyalty Imperatives answer that question. Loyalty programs are no different.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

BirdEye

NOVEMBER 10, 2023

Run email marketing campaigns Another form of direct marketing strategy with a high ROI and guaranteed conversion rates is email marketing. You must incentivize and run carefully crafted referral and loyalty programs. This can be done via a referral code or other loyalty programs. Respond to all reviews.

Marketing 57

Marketing Social Media Advertising Books 57

ReviewTrackers

MAY 8, 2017

Session topics include how to make the most of customer feedback , the different elements of ROI, employee engagement, the continued role of NPS in measuring customer satisfaction, agile operations, and in-depth measurement and insight, among others. Where: London, UK.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

ClearAction

NOVEMBER 3, 2015

In the quest for "outside-in" most companies have voice of the customer programs, loyalty programs, and high-touch service. Mis-matches may be tolerated presently, but they do not bode well for the future. 3 Types of Customer Experience Action Essential to ROI.

Customer Experience 101

Customer Experience ROI Customer Experience Management Sports 101

Lumoa

JUNE 26, 2023

Key Metrics to Track Omnichannel Strategy Success Customer satisfaction drives omnichannel strategies and influences the sales, revenue, and ROI of marketing campaigns. You can build engagement by hosting social media contests, creating an in-store loyalty program, or simply asking customers to like their favorite posts from your brand.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

ProProfs Chat

JULY 21, 2020

It is your responsibility to ensure that you are present wherever your customer is. ”. Recommended Read: How To Build A Customer Loyalty Program. Customer loyalty does not come cheap, nor is it something you can go out in the market and buy. The famous American author and CX-Expert, Jonah Sachs explains this better.

Management 52

Management Loyalty Programs Loyalty Competitive Advantage 52

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Thematic

NOVEMBER 13, 2018

This is not about sharing insights in a quarterly board presentation in a PowerPoint deck. When you create your pitch or board presentation, it’s pretty standard to focus your VOC goals on sources of revenue such as repeat purchases, upsell and cross-sell and customer lifetime value. That is not how you’re going to drive change.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

Currency Alliance

NOVEMBER 14, 2019

PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt. Microservice tools now present a proven, low-cost, agile alternative to risky self-builds or expensive third-party solutions. Other stars are carrots. These are misguided headlines.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

JANUARY 14, 2020

When you have your old customers paying more for their present service as well as new products that you launch, you are better of winning their trust for the future rather than going full-throttle on acquiring new customers. Retaining your customers can bring in a huge ROI for your business. Reduces your marketing budget.

Customer Retention 52

Customer Retention Feedback Loyalty Programs Roadmap 52

West Monroe

MAY 31, 2019

While these technologies can make a significant impact when combined together, there are quite a few “low-hanging fruit” use cases where conversational technologies alone can drive significant ROI for financial services firms. Personal Financial Management.

Banking 40

Banking Financial Contact Center ROI 40

Currency Alliance

MARCH 9, 2021

This made it very challenging to present content and products at the same time, so a brand had to optimize for either content (experience) or sales (commerce). the frontend (presentation layer) and its content management system (CMS) can work with multiple, specialized services at the same time.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

OpinionLab

MARCH 12, 2015

You need to capitalize off the opportunity that has presented itself: a customer has decided to take time out of his/her day to tell you something. Perhaps you’ve asked them to provide their income level or the purpose of their visit; maybe you are interested in identifying their persona or status level in your loyalty program.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

BirdEye

MARCH 24, 2023

These events present ample opportunities to meet potential customers up and close and interact with them. The following are a few tips to encourage referrals: Create a customer loyalty program. Build a strong customer referral program. Some of your new acquaintances will likely buy your products at exhibitions.

2023 98

2023 Return on Investment Social Media Sales 98

SurveySparrow

JUNE 6, 2020

No matter where you invest your money, you always want a great ROI for it. The best thing about investing in humans is that your ROI could be in millions. Do you assume that all loyalty programs are for customers? Every business owner wants their employees to give their 100% at all times. Delegate Delegate Delegate.

2020 52

2020 ROI Technology Management 52

SurveySparrow

JANUARY 15, 2021

If you want to get better ROI, work engagement, and high employee retention, it’s crucial to provide constructive feedback. You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. Employee Performance Review in the Present Times . Don’t Google this fact.

Net Promoter Score 52

Net Promoter Score Feedback NPS Measurement 52

Talkdesk

JULY 31, 2017

In the Dreamforce presentation last year, we showed that customers are switching brands two thirds of the time if they are not happy — and the proof of that is in the fact that half of the Fortune 500 companies from ten years ago aren’t around anymore. What do you think has contributed to the shift toward customer service?

Innovation 42

Innovation Average Handle Time Magazine Contact Center 42

Talkdesk

JULY 31, 2017

In the Dreamforce presentation last year, we showed that customers are switching brands two thirds of the time if they are not happy — and the proof of that is in the fact that half of the Fortune 500 companies from ten years ago aren’t around anymore. What do you think has contributed to the shift toward customer service?

Innovation 40

Innovation Average Handle Time Magazine Contact Center 40