What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)
Experience Investigators by 360Connext
APRIL 2, 2024
Touchpoints span the entire customer journey, including before they become a customer and well after their first purchase. A Fictitious Example of a Customer-Focused Touchpoint Inventory: I have a need, and look up a service online. <- A great online demo? Start by building your customer journey maps.
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