Remove Customer Expectations Remove Customer Journey Remove Customer Journey Mapping Remove Retail
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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. Along the way, you’ll start to uncover trouble spots in the customer journey.

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Customer Journey Mapping – an art or a science? Part 2

Ian Williams

In this two part blog, we take a look at Customer Journey Mapping. In this first blog, we examined the origins and principles of journey mapping, with this blog going on to look at different elements, approaches and methodologies. Customer Journey Mapping – which way now?

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What is Retail Customer Experience?

SurveySparrow

Well, welcome to the realm of retail customer experience, where dreams come true. So, what exactly does “retail customer experience” mean? In simple terms, it refers to the sum of interactions and impressions a customer has while engaging with a retail brand. Sounds like a dream, right?

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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

Before the digital age, customer experience in retail was a completely different world. We’ll cover its importance, provide strategies for improving it, and look at what the future holds for customer experience in retail. In This Article: What is Customer Experience and Why Is it Important? Let’s get started.

Retail 94
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Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. This is called the customer journey. How exactly do you do this?

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Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators by 360Connext

Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. Listening posts: Help us understand individual customer needs and experiences closer to real-time. What are we unsure about in our customer’s experience?

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How are Marketing and PR Setting Your Customer’s Expectations?

Experience Investigators by 360Connext

In many ways, publicity and marketing set the stage for your customers, and it can lead to moments of delight or huge disappointment. The retail chain was having serious problems with their business results slipping. The leaders of the agency realized no amount of marketing could solve these issues if the customer experience was poor.