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Shopping for Experiences, Not Products: A Primer on Retail Customer Experience in the Experience Economy

InMoment XI

Retail brands’ primary objective used to be providing a great product , but as competition heats up and consumer expectations grow more complex, retailers need to find new, bolder ways to stand out from the crowd. And that’s why the retail customer experience is more important than ever before.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

What sets an exceptional retail customer experience apart? Because in a market brimming with choices, the way customers feel about your business can set you apart. A memorable retail customer experience leads to higher satisfaction, repeat business, and word-of-mouth recommendations. Why does this matter so much?

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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. Along the way, you’ll start to uncover trouble spots in the customer journey.

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[Infographic] 4 Key Priorities for Customer-centric Retailers in 2019

Alida

The retail industry is only set to become more competitive. Yet, most companies are still failing to meet customer expectations and become more customer-centric. According to Accenture , this is because there is a growing disconnect between what customers need and what retailers are providing.

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Top 3 Ways to Conquer Virtual Retail Woes With Messaging

Hyper-personalize throughout the entire customer journey. Check out this quick read to discover strategies to make your brand stand out and go beyond customer expectations. Leverage AI-powered conversational bots to boost efficiencies without compromising empathy.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

AI also empowers human customer service agents by providing them with relevant information and insights, enabling them to deliver a more personalized and effective service. Checkout/Transaction The checkout and transaction process is a critical moment in the customer journey.

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5 Strategies to Elevate Your Retail Reputation Management

BirdEye

Unlike some industries where reputation revolves around corporate practices or policies, in retail reputation management, the quality, availability, and customer experience related to specific products play a significant role in shaping reputation. Want to know more about retail reputation management?

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