ClearAction

DECEMBER 11, 2018

Marketing’s Role in the Customer Experience Journey Lynn Hunsaker. Is your Marketing department aligned with customer experience? The necessity and logic of doing this was highlighted in a recent presentation by Hootsuite’s Vice President of Customer, Kirsty Traill. It short-changes marketing’s impact.

Customer Experience 71

Customer Experience Customer Journey Mapping Customer Centricity Customer Journey 71

Lumoa

AUGUST 18, 2022

Many businesses nowadays apply a voice-of-customer program in their operations and treat them with importance because it shows that they value what people say about a product or service. Furthermore, it fairly makes it easier to close the loop with the customers in the process. Untailored customer journey mapping.

Customer Journey Mapping 83

Customer Journey Mapping Customer Journey Feedback Voice of Customer 83

Answer Dash

APRIL 16, 2019

Despite the emphasis on financials caused by the investment community’s scrutiny and operational survival, the source of money is customers’ daily evaluation of value: the customer experience. When customers leave, employees and investors still must be paid and may be forced to leave.

Customer Experience 76

Customer Experience Financial Customer Experience Professionals Chief Customer Officer 76

ClearAction

NOVEMBER 7, 2017

scientific specifications, and downstream customer concerns, as explained in the recent article: Business-to-Business Customer Experience: What’s It Like? Integrating data is one of the big challenges for customer experience management. Poor customer experience means reality did not match expectations.

B2B 109

B2B Customer Journey Mapping Presentation Insights 109

CX Journey

APRIL 7, 2015

What steps are you taking to create a single view of the customer so that you can deliver a more-personalized customer experience? How do we achieve that single view of the customer? That is the risk we run into with multichannel and cross-channel customer experiences. Don’t worry! You''re not alone.

Customer Journey Mapping 64

Customer Journey Mapping Customer Journey 2013 Touchpoint 64

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Storyminers

JULY 6, 2020

We’re honored to be honored for our work alongside so many of our customer service and customer experience colleagues. This is especially true in the customer service industry. Customer Experience (CX) has catapulted into one of the most important aspects of determining business success. Adrian Swinscoe.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

CX Journey

OCTOBER 7, 2014

Personas are fictional characters created to describe your ideal prospect or actual customer. They are derived through primary research - research that can then also be used for your customer journey maps. Map the Customer Journey I''ve written a lot about journey mapping.

Customer Journey Mapping 65

Customer Journey Mapping Touchpoint Customer Journey Voice of Customer 65

Storyminers

JULY 6, 2020

We’re honored to be honored for our work alongside so many of our customer service and customer experience colleagues. This is especially true in the customer service industry. Customer Experience (CX) has catapulted into one of the most important aspects of determining business success. Adrian Swinscoe.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

SurveySensum

JULY 14, 2020

The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. They have not only brought new perspectives on the table but have redefined the customer experience exceptionally!

2020 132

2020 Customer Experience Magazine Consulting 132

CX Journey

JUNE 22, 2017

They become the backbone of your customer experience management efforts. Why do you need a customer journey map? Traditionally, most of these voices have been captured through surveys or some other structured form that was initiated by the company, i.e., companies asked customers to provide feedback.

Customer Journey Mapping 58

Customer Journey Mapping Communication Customer Centricity Customer Journey 58

CX Journey

NOVEMBER 10, 2015

Image courtesy of degconsulting How do you know where to start your CX journey? You know you have to transform the customer experience with your company; don't let uncertainty paralyze you or derail you from getting started. Below are some tools that you can use identify where you are today in your journey.

Government 64

Government Roadmap Culture Customer Journey Mapping 64

Wootric

FEBRUARY 14, 2019

These authors, speakers, thought-leaders and dedicated customer experience professionals have all helped contribute to the widespread adoption of CX, not just as a strategy, but as a higher goal. She was tapped to look after the customer experience as a whole as company growth accelerated. Angus Yang. Blake Morgan.

Workshop 67

Workshop Consulting Customer Experience Professionals Books 67

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

SuiteCX

JUNE 1, 2015

We thought we would take a moment to define some of the terms that are commonly used within the customer experience and journey mapping disciplines. 360 Degree View of the Customer refers to the compilation of all the data about a customer in one place. in a single view of the customer experience.

Multi-Channel 40

Multi-Channel Net Promoter Score Reference Social Media 40

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

ClearAction

FEBRUARY 26, 2015

Customer Experience Journeys: Map for Actionability. How actionable are your customer journey maps? One of the appeals of journey maps is they look sexy. Yet I've noticed that many customer journey maps aren't really designed to get full mileage from them.

Customer Journey Mapping 109

Customer Journey Mapping Customer Experience Workshop Customer Journey 109

ClearAction

FEBRUARY 23, 2015

Journey Mapping: Focus on the Customers’ Experience. Customer journey maps are all the rage. For B2B in particular, find out who cares about what and why for each step of the customer experience journey. Customer journey maps are a means to an end, not an end in themselves.

Customer Journey Mapping 96

Customer Journey Mapping Customer Experience Customer Journey ROI 96

SurveySensum

JANUARY 20, 2021

Be it the Customer Experience Manager in a big company, or a Product Head or Sales Head or Marketing Head in a small company. . In the next episode ‘ Chapter 3: Define your Customer Journey’ , we are talking about what a customer journey map is and why it is important. Stay Tuned!

B2C 52

B2C Metrics Social Media Customer Journey Mapping 52

SmartKarrot

JANUARY 12, 2021

Customer experience is gaining traction as the new battlefield. Customers who come back for a pleasant experience are loyalists who are important to any company. The economy we live in is experience dominates. AI is revolutionising how the customer interacts with the brand. Myth 1: CX cannot be measured.

Customer Experience 10

Customer Experience Omnichannel Customer Journey Mapping NPS 10

ClearAction

AUGUST 13, 2019

CEO’s Guide to Growth through Customer Experience Alignment Lynn Hunsaker. Organizational agility — to profitably seize evolving opportunities and allay emerging threats — depends upon managers aligning daily decisions with core customers’ expectations and your corporate strategy. Core Customers Clarity.

Customer Experience 48

Customer Experience Financial Customer Journey Mapping Customer Experience Professionals 48