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B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Why is B2B CX Important?

B2B 551
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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. Companies that earn $1 billion annually can expect to earn on average an additional $700 million within 3 years of investing in customer experience.

Metrics 260
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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

As competition and buyer empowerment compounds, customer experience (CX), is proving to be the only truly durable competitive advantage. Not only does exceptional customer experience make customers happier, it drives desirable customer behavior. What Is Customer Experience?

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Unlocking Customer Loyalty in the Insurance Industry: NPS Insights

InMoment XI

As we break down the findings from the report, we unveil the strategies used by top CX leaders to achieve a high net promoter score and gain customer loyalty. Customer experience is at the heart of every industry, and the insurance sector is no exception. This propels them to the top of the NPS rankings.

Insurance 260
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How to Leverage Quality Management to Transform the Customer Experience

Determining behaviors that are critical to successful customer experiences, and then coaching agents to exceed that standard on every customer interaction, is the key to running a great contact center.

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The Complete Retail Customer Experience Guide

InMoment XI

It can be argued that the customer experience is more important in retail than any other industry. The retail customer experience is also a complex one. It encompasses the in-store experience just as much as it does the online experience. What is the Retail Customer Experience?

Retail 260
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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

With 87% of consumers actively avoiding buying from brands they don’t trust, understanding and improving the customer experience has never been more critical. Customer experience analytics is the practice that empowers businesses to do just that. What is Customer Experience Analytics?

Insights 324
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. 💡 That’s where the Voice of the Customer (VoC) comes in. NPS and C-SAT become the keys to the realm, but offer no true insights. If you can’t identify it, you can’t fix it!

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Forget CX: Measure "Ease of Doing Business" Instead

Speaker: Curtis Bingham, CEO, Chief Customer Officer Council

Customer Experience is the new black. NPS and Loyalty are the new shiny. But our research indicates customer loyalty is simply the wrong thing to be measuring. It doesn’t measure actual customer behavior—and therefore a limited predictor of desired outcomes. Companies are investing millions in improving CX.