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How to Improve Customer Retention

InMoment XI

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But focusing on how to improve customer retention is just as important, if not more. That is why your customer retention efforts are so important.

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7 Deadly Sins of B2B Customer Retention

Retently

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

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Stepping Into The Future of Retail With Foot Locker

InMoment XI

Foot Locker stands out as a beacon of innovation and customer-centricity. At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey.

Retail 260
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Why You Should Build an Omnichannel Customer Experience

InMoment XI

What is Omnichannel Customer Experience? Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. Omnichannel strategies prioritize seamless integration and consistency across all customer touchpoints.

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A beginner’s guide to understanding customer touchpoints

delighted

These micro-experiences are called customer touchpoints, and they play a crucial role in fostering customer satisfaction, including trust and loyalty. What are customer touchpoints? What are customer touchpoints? Why is it important to understand customer touchpoints? Let’s dig in.

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How Targeted Surveys Help Improve Your Customer Experience (CX)

InMoment XI

The audience in question should be one that is crucial to your strategy, so be sure to examine sales data, demographics, and other analytics to inform your decision. Are you focused on increasing customer retention by identifying customers who had a poor experience? Ask your team, “Who are we trying to appeal to?

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Digital Experience: Meeting Customer Expectations

InMoment XI

But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.