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Why You Should Build an Omnichannel Customer Experience

InMoment XI

What is Omnichannel Customer Experience? Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. Omnichannel strategies prioritize seamless integration and consistency across all customer touchpoints.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. In particular, Artificial Intelligence (AI) has emerged as a powerful tool, revolutionizing the way companies understand and enhance the customer experience.

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The Complete Retail Customer Experience Guide

InMoment XI

In order to master the retail customer experience, you first need to understand the whats, the whys, and the hows. What is the Retail Customer Experience? At its core, the retail customer experience encompasses every touchpoint a customer has with a brand, from the first interaction to post-purchase engagement.

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Loyalty underpins e-commerce in 2020 as world goes digital

LoyaltyPlus

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce. Loyalty programmes, emotional connection to brands and higher level customer interaction will feature strongly.

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Loyalty underpins e-commerce in 2020 as world goes digital

LoyaltyPlus

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce. Loyalty programmes, emotional connection to brands and higher level customer interaction will feature strongly.

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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. Consistently improving the customer journey and user experiences can help you attract and retain loyal customers. But don’t worry. Still not sure about the link?

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.