Fri.Jun 21, 2024

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What is an ecommerce integration? Benefits of integrating for online stores

delighted

There’s no doubt that ecommerce is a booming industry: with online shopping becoming the default purchasing method for many, businesses are focused on optimizing their online storefronts and ensuring buying experiences are as smooth as possible. How do they do this? Likely with the help of ecommerce integrations, which connect everyday ecommerce tools and centralize data to streamline operations, automate workflows, and increase efficiency.

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The Surprising Truth About Economic Decision-Making: Why Your Logic Might be Flawed. Masterclass Part 5: Unlocking the Psychology of Customer Experience

Beyond Philosophy

Regarding Customer Experiences and the behavioral sciences, there is seldom only one thing happening at a time. There are usually a lot of things happening at once. This masterclass episode, the fifth in a series of eight, explores economic biases and how they create flaws in our decision-making logic. For example, one key bias discussed is the Sunken Cost Fallacy, where people need help to walk away from investments, leading to subsequent mistakes.

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The Secrets to AGCO’s CX Success

Heart of the Customer

The Secrets to AGCO’s Positive Customer Experience Success Courtney Warford leads an inspiring program at AGCO. She has done a marvelous job of connecting customer experience to operations, creating outsized influence throughout the company. In return, AGCO has invested to become even more customer-focused with the growth of Courtney’s CX practitioner team over the last […] The post The Secrets to AGCO’s CX Success appeared first on Heart of the Customer.

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Google to stop indexing sites that don’t work on mobile: Is yours ready?

BirdEye

Google recently announced a major update that will change how websites are indexed. Starting July 5, 2024, all websites will be indexed using only Googlebot Smartphone. Put simply, if your website isn’t accessible on mobile devices, Google will no longer index it. Here’s what John Mueller, Search Advocate at Google, wrote in an official blog : “The small set of sites we've still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024… After July 5, 2024, we'

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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How to Leverage LED Video Walls for Retail Customer Service

CSM Magazine

In the dynamic field of retail, the customer experience is paramount. One innovative approach gaining traction is the use of LED video walls. These large, high-definition displays offer a unique way to engage customers and enhance their shopping experience. This article explores the various aspects of leveraging LED video walls for retail customer service, providing comprehensive insights into their benefits and applications.

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Five Ways on How Marketing on WhatsApp Works

CSM Magazine

WhatsApp is the most popular messaging application globally. This marketing channel is a must-have for organisations who desire to reach out to people in different countries. Read this guide to understand how WhatsApp marketing really works. Run Referral Programmes Marketing on WhatsApp may be used to launch referral programmes in which consumers are encouraged to recommend friends and family to the company in return for prizes.

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Why Content Cards Are Important for Your Cross-Channel Strategy

Braze

Discover why Content Cards are an important channel for customer engagement and how to effectively leverage Content Cards as part of your cross-channel strategy.

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The 2024 DCIS Forrester Wave™ Reignites The Promise Of Truly Unified Channels

Forrester's Customer Insights

The Forrester Wave™: Digital Customer Interaction Solutions, Q2 2024, is now live! In this first-ever evaluation of the digital customer interaction solutions (DCIS) market, we analyzed 34 product and strategy criteria for the 11 most important vendors in this space (listed alphabetically): [24]7.ai, ASAPP, eGain, Gladly, iAdvize, Intercom, Khoros, LivePerson, Sprinklr, Unblu, and Verint.

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How Can Customer Engagement Deliver Growth for the CPG Industry in 2024?

Braze

To help CPG brands succeed in today's landscape, let’s take a look at three of the most common challenges and how you can address them.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Seamless Audience Syndication: Your 90-Day CDP Roadmap

Blueshift

Audience syndication and CDPs go together like birthday parties and pizza. Like sandy beaches and soft towels. Like tea and your favorite mug. The right CDP implementation just makes audience syndication better. Admittedly, setting up a CDP isn’t always as fun as a day at the shore, but it doesn’t have to be daunting. We’ve created a sample timeline to show how easy it can be to onboard a CDP and get started with audience syndication.

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PM Learnings From Previous Roles with Raiana Zaman

Centercode

Raiana discusses her move from developer to PM, highlighting the importance of curiosity and effective communication.

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Struggling With B2B Data Quality? Let Me Guess …

Forrester's Customer Insights

Over the years, Forrester analysts have helped thousands of B2B clients grapple with data quality challenges. Across those highly custom sets of business issues, a few clear patterns have emerged.

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The Swing Voter Project, June 2024: North Carolina

2020 Research

Key Takeaways Voters in North Carolina don’t like Trump’s talk about getting revenge on his political enemies if he wins the election. Half the focus group participants believe Trump should serve jail time after his conviction in New York. The voters did not feel as strongly about Hunter Biden’s conviction, though at least one believes the case was retaliatory.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.