The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)
Experience Investigators by 360Connext
FEBRUARY 6, 2024
CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Net Promoter Score What is it? CSAT can be a touchpoint metric, too, meaning it helps measure specific parts of the brand experience (as does your CES). Customer Effort Score What is it?
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