Qualtrics

APRIL 22, 2020

People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones. Product innovation — innovate and adapt to market changes by checking in with your customers regarding menu changes, new hours, staffing changes, and new product offerings such as ‘ staycation ’ services.

Hospitality 29

Hospitality Retail Rewards Programs ROI 29

CSM Magazine

JANUARY 9, 2024

Shell’s Fuel Rewards program allows individuals to earn rewards through the Shell Drive for Five® Credit Card, which enables users to earn five cents in discounts per gallon of fuel purchased at Shell gasoline stations. Users can also earn rebates monthly or have them deposited directly into their accounts.

Transportation 52

Transportation Document Rewards Programs Financial 52

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Loyalty’ must be delineated from ‘points programs’ or ‘rewards programs’.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. Unique, Innovative Products and Offers. Starbucks Customer Retention.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Currency Alliance

JUNE 19, 2019

Such data points imply who is traveling frequently, who is susceptible to an upgrade offer, and the extent of their personal or business excursions. As our 2019 Loyalty Strategy Guide explains, the most profitable take on this model is to partner with brands who can offer rewards with a high perceived value, but a low operational cost.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

SuiteCX

JANUARY 19, 2015

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. travel (Budget car rental, Velocity). utilities (AGL). fashion (Adidas).

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52