Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ClearAction

OCTOBER 1, 2018

Likely, the promise of CXM ROI has been alluring to executives who have asked for quick wins and near-term gains. This is what moves the CXM ROI needle: earn customers’ trust by aligning your company to CX insights. Within a few years, migrate beyond the basics across CXM flow to build maturity for stronger, sustained ROI.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

BirdEye

NOVEMBER 10, 2023

Run email marketing campaigns Another form of direct marketing strategy with a high ROI and guaranteed conversion rates is email marketing. You must incentivize and run carefully crafted referral and loyalty programs. This can be done via a referral code or other loyalty programs.

Marketing 57

Marketing Social Media Advertising Books 57

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Lumoa

JUNE 26, 2023

Consider a customer looking to buy sports shoes from a popular brand. Key Metrics to Track Omnichannel Strategy Success Customer satisfaction drives omnichannel strategies and influences the sales, revenue, and ROI of marketing campaigns. Here are the key metrics you can track to determine omnichannel strategy success: 1.

Omnichannel 83

Omnichannel Customer Experience Net Promoter Score Social Media 83

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. A world-beating program in travel. Velocity: a leader in modern loyalty.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Storyminers

AUGUST 21, 2018

Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users. Create an in-Store App.

Customer Experience 49

Customer Experience Social Media Advertising Return on Investment 49

Storyminers

AUGUST 21, 2018

Note how topics include sports highlights, how to dress for rainy days, features of a variety of music festivals and bands, and even ideas for Father’s Day gifts. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users. Create an in-Store App.

Social Media 40

Social Media Customer Experience Advertising Return on Investment 40