Remove 2009 Remove Culture Remove Customer Centricity Remove Marketing
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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Assessment for Almost-Automatic CX Excellence

ClearAction

Interestingly, every digitalization study reveals that primary success factors are cultural. Success factors for Align and Embed maturity levels are your methods for facilitating automatic CX excellence: Ask: how you collect customer insights sets the stage for how customer-centric you run your business. Learn More.

Sports 71
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Customer Experience Articles

ClearAction

Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.(1). Customer Experience Strategy : Exploring Success Factors.

Article 48
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Make This Small Change For Big Results

Beyond Philosophy

Thaler and Sunstein, 2008, 2009). The BMA believes an opt-out policy “ will lead to a cultural change so that organ donation is seen as the norm rather than the exception.”. But renewing a product automatically without checking with the customer is a horse of different color, isn’t it?

2008 199
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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. Fosters a Company-Wide Customer-Centric Culture.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” All these elements must be respected in order to build a strong brand with which customers can identify themselves.

Brands 63
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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

I wrote the following: Retail, in general, is an industry that contains companies completely failing to continually reassess their ‘why’, as marketing guru Simon Sinek would say. In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009.

Retail 76