2011 Communication Customer Engagement Social Media 
Experience Investigators by 360Connext
MAY 27, 2015
She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley 2011). Want a full workup on her? Subscribe here!
Experience Investigators by 360Connext
JANUARY 7, 2015
One of the most challenging aspects of customer experience is setting boundaries around duties within organizations. And yet… In 2011, Forrester reported more than half of Chief Customer Officers were not included in their company’s executive management teams. Not a long-winded speech, but an idea or theme.
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Experience Investigators by 360Connext
MAY 20, 2015
In fact, customer complaints via social networks has nearly doubled from 19% to 35% since 2011. These customers will feel anger whenever they see your brand represented and show that anger to the world. Customer-centric Culture & Communications. And much of that culture starts with communication.
Avaya
OCTOBER 31, 2016
In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. But then we saw the rise of technologies like cloud, mobility, social media and big data … and everything changed. Now that we’re just shy of 2017 (how time flies!) 2017, we’re ready for you.
Customer Alignment
AUGUST 15, 2017
However, the way that this disruption was handled, was far from ideal or customer focused. Those airlines communicated to their customers. They acknowledged the issue, brought staff to the sharp end to interface directly with customers and they apologised. Is proactive communication that difficult?
C3Centricity
OCTOBER 26, 2014
Remember different brands within the same category can play to differing needs, especially in terms of their communications. Resonating : Next develop communications for your target audience by incorporating solutions to their relevant needs. That is why these communication ideas are often referred to as “Human truths”.
C3Centricity
OCTOBER 26, 2014
Remember different brands within the same category can play to differing needs, especially in terms of their communications. Resonating : Next develop communications for your target audience by incorporating solutions to their relevant needs. That is why these communication ideas are often referred to as “Human truths”.
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