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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

With this post, I’m declaring 2015 “ The Year of the Employee.”. We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track.

2015 132
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15 Brand Trends for 2015

CX Journey

Image courtesy of derekGavey Another year almost gone, and it''s time to start sharing trends and predictions for 2015! Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Real Brand Engagement : Marketers will link ? Real Brand Engagement : Marketers will link ?engagement? engagement?

2015 68
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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

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Comcast: 5,500 New Employees Won’t Fix Customer Experience

Experience Matters

Comcast earned terrible ratings in both the 2015 Temkin Customer Service Ratings (last place out of 278 companies for the 2nd year in a row) and 2015 Temkin Experience Ratings (291st out of 293 companies). Because the company’s issues have to do more with it’s culture than with the number of people that it employs.

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

In my post last year I named 2015 “ The Year of Employee.” In this environment, we expect to see: Culture Change Intensifying. Peter Drucker once said, “ Culture eats strategy for lunch.” We agree and believe that customer experience is a reflection an organization’s culture and operating processes.

2016 91
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Boost Business and Customer Loyalty With Multilingual Customer Service

ProProfs Chat

This basically means that customers are unable to communicate with the brands that they have supported since they do not employ multilingual customer service agents. What this inadvertently impacts is customer loyalty towards your brand. Your customers are your best brand advocates. Census records. 3: Boosts Customer Loyalty.

Loyalty 96
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Your Customer Experience is Superficial unless you have the “Q”

CX University

In the past 18 months, we’ve seen several major brands back pedal from serious customer experience mistakes. In the US, you’ve seen Wells Fargo’s fake accounts issue , but in France, according to Forrester research, not a single brand surveyed received a “good” rating on customer experience. More on that later in the article.).