Alida

FEBRUARY 22, 2017

To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. billion in 2015 —up 12 percent from the previous year. Loyalty program software does something similar, tracking how much people spend with a company. Move beyond transactions .

Customer Relationships 180

Customer Relationships Customer Centricity 2015 Loyalty Programs 180

Experience Matters

APRIL 13, 2016

Starbucks launched changes to its loyalty program that is causing some backlash from customers. So I decided to examine our data on the loyalty of US consumers to the coffee shop giant. My take: As you can see below, Starbucks ranks 23rd out of 293 companies in the 2015 Temkin Loyalty Index.

2015 80

2015 Loyalty Programs Loyalty Customers 80

Currency Alliance

FEBRUARY 15, 2018

The UK’s RPI data shows services becoming progressively more valuable over time, whilst consumer goods remains flat [vii]. A 2015 PwC report sounded the death-knell for no-fees banking in the UK. [ix]. This is, in effect, a monetized loyalty strategy. Tesco Home Phone & Broadband was sold in 2015 [xiv].

Retail 110

Retail Brands Banking 2015 110

2020 Research

SEPTEMBER 1, 2022

Consumers will set stricter boundaries for themselves when it comes to their purchasing habits. Branding is how you build trust with your consumers and achieve loyalty, which is especially crucial during recessions. Let Your Consumers Create Your Profiles. Do not expect loyalty from your customers — earn it.

Brands 52

Brands 2022 Banking Advertising 52

Currency Alliance

OCTOBER 11, 2018

By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

MAY 29, 2017

Some merchants can be hesitant about engaging with them, let alone attempting to obtain their loyalty. Figuring out how to engage with millennials and how to get their loyalty is critical. For them, it’s perfectly normal to consume vast quantities of media across different channels during one 20 minute commute.

Engagement 40

Engagement Social Media Loyalty Programs Loyalty 40

Currency Alliance

NOVEMBER 19, 2016

Some merchants can be hesitant about engaging with them, let alone attempting to obtain their loyalty. Figuring out how to engage with millennials and how to get their loyalty is critical. For them, it’s perfectly normal to consume vast quantities of media across different channels during one 20 minute commute.

Engagement 40

Engagement Social Media Loyalty Programs Loyalty 40

Retently

OCTOBER 1, 2018

What’s more, it seems that 51% of customers leave a brand because of poor experiences, and 81% of consumers say them switching brands could have been prevented by the business in question. It’s likely because many brands don’t understand consumers. Consumer demands and behaviors can also influence your customer journey map.

Customer Journey Mapping 107

Customer Journey Mapping Touchpoint Customer Journey Social Media 107

SuiteCX

DECEMBER 20, 2015

suitecx ©2015, suitecx Inc. November 30, 2015 Customer Experience Improvement: Finding the Right Data Strategy As marketers, we are all focused on improving our customer experience and generating more revenue. suitecx ©2015, suitecx Inc. were being consumed by family members. Smart marketers don’t stop there, however.

Customer Experience 40

Customer Experience 2015 Social Media Call Center 40

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

NOVEMBER 14, 2018

This quote comes from a 2015 Guardian article on Amazon, but the sentiment could apply to almost any business that ever paid a fee to participate in a marketplace. This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. This blog serves two purposes.

Loyalty 45

Loyalty Loyalty Programs Travel Hotels 45

ProProfs Chat

DECEMBER 4, 2020

Netflix (@netflix) July 22, 2015. According to a research, 88% of consumers consider online customer service reviews when making a buying decision. Create Better Customer Loyalty Programs. You definitely want to create a loyalty program that customers eagerly want to join. Netflix and chill? No, really.

Customer Service 98

Customer Service Marketing Social Media Loyalty Programs 98

C Space

JULY 21, 2020

eBay acquired PayPal in 2002 and spun it off in 2015. eBay reported strong results in its more recent quarter thanks to a boost from Covid-spooked consumers shopping online, but the classified business suffered because the pandemic forced the shuttering of thousands of car dealerships. Under the deal, eBay will get $2.5

2020 52

2020 Brands Transportation 2002 52

Up Your Service

MAY 21, 2015

A 2015-published study by IBM and Econsultancy found that the “ biggest takeaway was the disconnect between how marketers perceive the job they’re doing and how consumers perceive that job ,” according to Jay Henderson, director, product strategy at IBM Commerce. Consumers are innovating. There’s another problem. Delusional.

2014 87

2014 Loyalty Programs 2015 Consumers 87

Currency Alliance

MARCH 20, 2017

Consumers have embraced digital shopping in a big way. In 2015, Amazon surpassed Walmart as the most valuable retailer in the US by market capitalization. Unfortunately, most retailers only know what a consumer buys from them. This flywheel can spin faster and faster – and build real loyalty ( or even advocacy ) over time.

Brands 40

Brands Loyalty Programs Loyalty Retail 40

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. Moreover, this was a 6% increase from 2015.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Currency Alliance

JULY 24, 2018

During the past 20 years, I´ve stayed in hundreds of IHG hotels and amassed hundreds of thousands of loyalty points. I’m a member of loyalty programs with two different airline alliances: One World, and SkyTeam. We help consumer-facing brands forge alliances, easily and inexpensively, in order to drive greater customer loyalty.

Travel 40

Travel Airlines Customer Experience Hotels 40

CSM Magazine

DECEMBER 14, 2015

hybris, an SAP company, has announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one personal customer experiences.”. Following an in-depth survey in the U.S.,

Brands 40

Brands Customer Experience 2015 Loyalty Programs 40

Comm100

JUNE 13, 2018

While the Friday after Thanksgiving has been known as the unofficial start of the shopping season, 4 in 10 consumers begin holiday shopping before Halloween, and as much as 12.2 Wallet, and even Bitcoin have been attractive to consumers – particularly Millennials, the generation with the fastest growing spending power.

E Commerce 53

E Commerce E-support Social Media Retail 53

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59