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Lessons on Brand Values from Sinners and Saints

Smith+co CX

Part one of a new series from Smith+Co exploring business value, communication and empathy. Another week, and another brand fails to live up to its values that promise so much. The reason for this is simple – it jars when brand values fail to make it beyond the confines of the boardroom in terms of observable actions.

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Your plan for growth in 2017

SuiteCX

Over 90% of customers have higher expectations than they did last year and 64% of consumers switch some service providers every year (source: Accenture research). So… with fickle consumers, rising costs, tight budgets and agile competitors, how does the CEO get ahead of the curve to help drive growth? Current State. What can I do now?

2017 45
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Your plan for growth in 2017

SuiteCX

Over 90% of customers have higher expectations than they did last year and 64% of consumers switch some service providers every year (source: Accenture research). So… with fickle consumers, rising costs, tight budgets and agile competitors, how does the CEO get ahead of the curve to help drive growth? Current State. What can I do now?

2017 40
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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

It’s all just a part of consumer demand, and customers still demand the in-store experience. Well, it sounds a whole lot like the past… except there’s a lot more technology at retailers’ disposal to help make consumers’ high expectations a reality. Is your brand eco-focused? Did you catch Intelligence Report 2017?

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Putting the customer first this Christmas

Eptica

Date: Wednesday, December 13, 2017 Putting the customer first this Christmas. Published on: December 13, 2017. Author: Anne-Merete Jensen The run up to Christmas is both the busiest time of year for most brands and the most stressful for consumers.

2017 52
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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty. Once it’s damaged, your relationships with consumers take a hit. And consumers saw that the brand didn’t care about ethical labor standards.

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L’Occitane – the benefits of a global approach to digital customer experience

Eptica

Date: Wednesday, May 17, 2017 L’Occitane – the benefits of a global approach to digital customer experience. Published on: May 17, 2017. Social media means consumers can give instant feedback. People now listen first to their peers rather than brands. What have you learnt about the importance of emotion to CX?