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Strengthening Brand Experience in the Grocery Industry

Second to None

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 73
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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59
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article thumbnail

Strengthening Brand Experience in the Grocery Industry

Second to None

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 48
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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40
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Three Travel and Hospitality Customer Journey Tracking Examples

Kitewheel

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. But even these leading travel brands can do better. Personalize Based On Past Behavior to Drive Loyalty. Customers who are most willing to share information are often members of the loyalty system already.

Travel 40
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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

The Economist, November 2018. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. The evolution of loyalty marketplaces.

Loyalty 45
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How to Evaluate Employees: A Performance Review Checklist

SurveySparrow

You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. When you conduct regular performance appraisals for them, they’ll feel connected with your brand. Here you can brand the reports by personalizing them with your brand’s logo, color, fonts, etc.