Oracle

JUNE 14, 2018

According to Deloitte, it’s time for brands to rethink the traditional loyalty scheme. We recently asked our Twitter community of small-to-medium business (SMB) influencers, advisors, and thought leaders to share their tips for increasing brand loyalty in 2018. Humanize your brand.

Loyalty 54

Loyalty Brands B2C 2018 54

Kayako

FEBRUARY 14, 2018

In 2018, the vast majority of products on the market are pretty similar. When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?” A customer who comes back for more.

Loyalty Programs 72

Loyalty Programs Loyalty Brands Retail 72

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Sports Social Media 104

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.

Connections 42

Connections 2018 Brands Healthcare 42

ShepHyken

SEPTEMBER 17, 2018

This article reminds us of some of the brands who have fallen to their demise because of the commoditization of their products and experiences. Tech Brands Dominate Brand Loyalty Rankings By Paul Ausick. (24/7 My Comment: Which brands are the leaders in customer loyalty? 24/7 Wall St.)

Article 83

Article 2018 Customer Service Automotive 83

ShepHyken

MAY 28, 2018

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. ICMI) We’re almost to the mid-point of 2018, and it still amazes me that many brands either have no social customer service or ineffective social customer service. by Sue Duris.

2018 77

2018 Article Customer Service Loyalty Programs 77

CSM Magazine

JUNE 2, 2021

The Loyalty People has today announced the appointment of loyalty innovator Tom Peace as the company’s new Managing Director. Tom is one of the loyalty industry’s most respected experts, with over 15 years’ experience in analytics and customer engagement roles at the likes of IRI, Aimia, Reward Insight and Collinson.

Loyalty 52

Loyalty White Paper Travel Fashion 52

Lumoa

JANUARY 9, 2018

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. Bell, Customer Loyalty Keynote Speaker, Trainer, Author.

2018 141

2018 Customer Experience Competitive Advantage 2017 141

GetFeedback

SEPTEMBER 20, 2019

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. . Which loyalty metric is the best? . Net Promoter Score (NPS).

NPS 278

NPS Metrics Net Promoter Score Effort Score 278

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 73

Brands Rewards Programs Loyalty Fashion 73

ShepHyken

OCTOBER 15, 2018

Meanwhile, countless brands toil away in obscurity hoping someone will notice them. My Comment: Delivering a consistent and predictable customer experience builds customer confidence, which can lead to trust and potentially customer loyalty. When customers won’t comment: How to encourage customer feedback by Georgina Nelson.

2018 88

2018 Article Customer Service Automotive 88

ShepHyken

JUNE 25, 2018

Keys To Earning Sustained Loyalty From Your Employees by Charle Brown. Chief Executive) Having strengthened millions of relationships for brands and causes worldwide, we’ve identified five critical steps to achieve the sustained loyalty your business needs. What do these companies do to earn such loyalty?

Article 85

Article 2018 Customer Service Loyalty 85

ShepHyken

MARCH 5, 2018

What’s the Difference Between Customer Satisfaction and Customer Loyalty? HubSpot) Customer satisfaction is a measurement of a customer’s attitude toward a product, a service, or a brand. Satisfactory is a rating and loyalty is an emotion. The Six Cs of Loyalty Program Marketing by Rick Boubelik. by Jimmy Rodriguez.

Article 81

Article 2018 Customer Service Loyalty Programs 81

AskNicely

NOVEMBER 28, 2018

What you may know is that Net Promoter Score is widely renowned as the measure of customer loyalty. Brands that embrace NPS best practices are unlocking hyper growth and accelerated advocacy. Join us for this exclusive webinar, where our panel will break down the results of the 2018 NPS Benchmark Study. MINDBODY, Inc.

NPS 60

NPS Webinar 2018 Net Promoter Score 60

Bob Hayes

MARCH 19, 2018

As users/customers engage with a company (their products, services, surveys), they generate a lot of data about their behaviors and interactions with the brand. Answering Questions about User/Customer Loyalty. Use Data and Analytics to Answer Important Questions about Customer Loyalty. Click image to enlarge.

Loyalty 93

Loyalty 2018 Travel Insights 93

ShepHyken

AUGUST 13, 2018

Are You Making This Critical Connection With Your Customers to Strengthen Relationships and Drive Loyalty? My Comment: This excellent article on customer loyalty departs from the typical article focused on B2C businesses and has a big emphasis on the B2B customer. Consider two types of loyalty; behavioral and attitudinal.

2018 72

2018 Article Customer Service Loyalty 72

Second to None

FEBRUARY 14, 2018

As technology increases, customers are interacting with brands in completely novel ways. Because of these new trends, brands need to constantly measure and update the value they are providing to customers at these different touchpoints. Our advice for 2018: If you’re deploying an AI solution in 2018, tread carefully.

2018 63

2018 Social Media E Commerce E-support 63

ShepHyken

MAY 7, 2018

My Comment: There are many ways for customers to communicate with the companies and brands they do business with. Return policies are very specific to your brand and what you’re looking to accomplish — there is no one-size-fits-all strategy. An easy return policy creates customer confidence and trust in the brand.

Article 79

Article 2018 Customer Service Magazine 79

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. customer exhibitors at MWC 2018: Verto Analytics. Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer.

2018 84

2018 Customer Service Multi-Channel Document 84

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. customer exhibitors at MWC 2018: Verto Analytics. Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer.

2018 84

2018 Customer Service Multi-Channel Document 84

ChurnZero

SEPTEMBER 14, 2018

This year, they even had a dedicated CS track that gave CSMs useful information for their day-to-day jobs and covered topics such as – Customer Retention, Customer Success, Customer Loyalty, Customer Feedback, and Customer Experience. Check out our top ten Customer Success takeaways from INBOUND 2018. We have you covered.

2018 66

2018 Customer Success Webinar Customer Retention 66

ShepHyken

OCTOBER 25, 2021

billion market of 2018. Next Generation Loyalty – Part One by Braden Kelley. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. I’m a big believer that the typical loyalty program is actually a marketing program. by Pam Hughes.

Article 146

Article 2021 Customer Service 2026 146

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 48

Brands Rewards Programs Loyalty 2018 48

ShepHyken

JUNE 17, 2018

4 Unexpected Tips That Will Make Your Brand Stand Out by Pia Silva. Forbes) Collected here are four brand tips that are essential to developing a brand that gets noticed, remembered, and shared and doesn’t just blend in with the competition. Four tips that will make your brand stand out. My Comment: I love this article.

Article 83

Article 2018 Customer Service Airlines 83

Second to None

JUNE 5, 2018

This can be done successfully by using CX tools, like journey mapping, which can be applied on a day-to-day basis for solving the obvious business challenges posed by the B2B CX strategy in 2018. To improve your B2B brand’s CX performance, consider: Partnering with a digital marketing agency. Presale journey improves customer loyalty.

B2B 63

B2B 2018 Voice of Customer Loyalty 63

Oracle

JANUARY 16, 2018

On the horizon for 2018 is an increase in customer advisory boards, new job titles, and the next frontier of customer experience-related innovation management. Read on for four customer experience trends and 2018 predictions that will affect your customer experience strategy, and the technology behind them.

2018 52

2018 Customer Experience Net Promoter Score Innovation 52

ProProfs Chat

NOVEMBER 17, 2017

As 2017 is coming to an end, here’re 3 customer support trends that promise a better customer support in 2018. Omnichannel- I think that 2018 will be the year that Omnichannel becomes a reality for many customer support centers. Here are three things we should be watching for in 2018. Take a look. . Mike Wittenstein.

2018 111

2018 Omnichannel 2017 Technology 111

Oracle

FEBRUARY 26, 2018

Now, in 2018, the excitement that surrounded big data has worn off. As companies that excel in customer experience grow 4 – 8% above their market , the need for brands to develop a truly in-depth understanding of their customers has never been more important. Unfortunately, simply analyzing shopper data may not be enough anymore.

2018 90

2018 E Commerce Fashion Retail 90

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Rewards value rose 15% in Q3 2018 alone[vi]. Card attrition rates rose to 15% in 2018 from 10.5% Actually, they do. in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Maru Group

NOVEMBER 28, 2018

In fact, 2018 Maru/edr results from two days before the big day itself found that over half (55%) of Black Friday shoppers had already completed a discounted purchase, the majority online. Year-on-year, brand advocacy across retail websites is down. Black Friday does little for future loyalty. The impact on customer experience.

2018 45

2018 Loyalty Retail Events 45

Bob Hayes

MARCH 19, 2018

As users/customers engage with a company (their products, services, surveys), they generate a lot of data about their behaviors and interactions with the brand. Answering Questions about User/Customer Loyalty. Use Data and Analytics to Answer Important Questions about Customer Loyalty. Click image to enlarge.

Loyalty 74

Loyalty 2018 Travel Insights 74

ChurnZero

NOVEMBER 16, 2018

Top 15 Takeaways from Pulse Europe 2018. Last week we had the opportunity to travel to London to sponsor and exhibit at the Pulse Europe 2018 Conference as a Silver sponsor. CustomerSuccessMatt (@MattMyszkowski) November 8, 2018. Chris Weddick (@chrisweddick) November 8, 2018. Gainsight (@GainsightHQ) November 8, 2018.

2018 49

2018 Customer Success Travel 2019 49

Oracle

MARCH 18, 2019

Consumer loyalty is more difficult than ever for retailers to attain. A Daymon Worldwide global study from 2018 found that only 29% of millennials usually buy the same brand, of a particular product, compared with 35% of Gen Xers, for example. Here are 3 ways to improve loyalty in 2019. Be transparent.

2019 60

2019 Loyalty Consumers Loyalty Programs 60

Experience Investigators by 360Connext

OCTOBER 17, 2018

It means creating a real relationship that improves their loyalty and increases their positive feelings. And, yes, perhaps the winning buzzword for 2018, transformation, made it to my top 3, as well. Loyalty is not granted generationally based on what brands our parents used. Culture is so much more than a buzzword!

Leadership 283

Leadership Culture Customer Centricity 2019 283

Eptica

JANUARY 31, 2018

Date: Wednesday, January 31, 2018 The Year of Humanity: Putting the customer first in 2018. Published on: January 31, 2018. Research by Accenture backs this up – it found that 71% of British consumers wanted to be able to talk to a human agent at a brand when looking for in-depth advice.

2018 55

2018 Consumers Social Media 2017 55

GetFeedback

MAY 5, 2019

You want to treat yourself by buying the latest model of a super popular brand. And allowing your business to not address customers’ after-sale needs, you’re ruining the future of your brand. To make sure your first-time buyers will remain loyal to your brand, you should think beyond just selling a product.

Sales 277

Sales Loyalty Programs Social Media Loyalty 277