Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. Partners: optimize the mix to appeal to a broader array of customers. Evaluate Resources. Resources” often means budget.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SurveySensum

JULY 14, 2020

Head of Customer Experience for UL EHS, Co-Founder of CX Accelerator, and CEO of Officium Labs, Nate Brown is an ICMI Top 50 Thought Leader. He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others.

2020 132

2020 Customer Experience Magazine Consulting 132

Qualtrics

JUNE 1, 2021

Standard Chartered’s XM journey started in 2019 with the simple goal of getting to know customers better. Within 18 months, the XM program has rapidly scaled to become a key pillar in the organization’s goal of growing its customer base. The first step in Standard Chartered’s experience transformation.

Banking 43

Banking Touchpoint Contact Center Government 43

Currency Alliance

DECEMBER 17, 2019

There was a mix of good and bad, for loyalty in 2019. Much of the bad has derived from a lack of belief or understanding from CEOs, who constrain budgets, and prop up short-term earnings with value that ought to flow to customers. Top priorities remain: getting all your customer data in one enterprise CRM.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Chattermill

SEPTEMBER 3, 2019

The Billion Dollar Subscription Service: How Dollar Shave Club Built a Best in Class Customer Experience. by Maddy Trusewich on 4 Sep 2019. Customer Experience. The way customers purchase products has changed. 2) Connecting the Dots Across the Customer Journey. Subscription Services. man shaves.

Customer Experience 40

Customer Experience 2011 Fashion Insights 40

Chattermill

SEPTEMBER 3, 2019

The Billion Dollar Subscription Service: How Dollar Shave Club Built a Best in Class Customer Experience. by Maddy Trusewich on 4 Sep 2019. Customer Experience. The way customers purchase products has changed. 2) Connecting the Dots Across the Customer Journey. Subscription Services. man shaves.

Customer Experience 40

Customer Experience 2011 Fashion Insights 40

Alida

DECEMBER 7, 2018

They combine the best of media, retail and social to create the most customer-centric and rewarding shopping experience. We caught up with their insights team on their priorities for 2019. In today’s retail market, customer expectations are constantly evolving and new market entrants continue to disrupt the landscape.

Customer Centricity 201

Customer Centricity Retail 2019 E Commerce 201

Eptica

NOVEMBER 7, 2018

Date: Wednesday, November 7, 2018 Author: Olivier Njamfa - CEO & Co-Founder 3 ways to deliver real value from Voice of the Customer insight. This echoes the findings of the Temkin Group – it discovered that only 24% of companies felt they were making changes to their operations based on VoC results.

Customer Insights 66

Customer Insights Insights E Commerce Social Media 66

Currency Alliance

APRIL 10, 2021

The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers. Your less frequent customers are probably spending about the same as those customers in your second decile – but with competitors.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

Push your team to capture exclusive customer insight. Your greatest asset is exclusive customer insight. You have some data on all customers and may even know a fair amount about some customers. Hundreds of those complementary brands also serve your customers.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

AUGUST 16, 2019

From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40