ShepHyken

MARCH 21, 2022

Our customer service research supports the theme. 59% percent of the more than 1,000 consumers we surveyed feel that customer service is worse now than before the pandemic. 5 Tips to Increase Your Customer Satisfaction in 2022 and Beyond by Wise Marketer Staff. Follow on Twitter: @Hyken.

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ShepHyken

JANUARY 31, 2022

My Comment: Every company, from the smallest to the largest companies, should be looking at their digital customer experience. Here are some of the trends that are impacting (positively) the customer experience. The hot topics are personalization, omnichannel, and content marketing (storytelling). by Sam Bradley.

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ShepHyken

AUGUST 1, 2022

Customer Service Teams Are a Brand’s Best Ambassadors by Patti Crume. SmartBrief) Frontline service employees are often a consumer’s first human interaction with a company. They can even be someone’s first real impression, eclipsing marketing materials. Want to “deliver delight” to your customers?

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ShepHyken

SEPTEMBER 5, 2022

7 Engagement Lessons I Wish We Knew 7 Years Ago by Wise Marketer Staff. The Wise Marketer) If a company believes it is using the right words with its customers, it needs to ask itself two big questions: 1) How do we know what they want to hear? Go to The Customer Focus to learn more about our customer service training programs.

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ShepHyken

JANUARY 10, 2022

(Business 2 Community) We all know that keeping your customers happy is the key to building loyalty and earning repeat business. If your customers aren’t satisfied with their buying experience, it won’t matter how good your marketing is, how many leads you receive, or how well your sales funnel converts new customers–they won’t come back.

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ShepHyken

JULY 4, 2022

My Comment: We open this week’s Top Five roundup with a list of seven AI (Artificial Intelligence) trends in the customer experience world. It helps understand the customer better, allows you to personalize (at scale) marketing messages, improve the shopping experience, and more. This is exactly how AI is being used today.

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ShepHyken

SEPTEMBER 19, 2022

I remember Tom Baldwin (now the CEO at Benihana’s) sharing how the best marketing department is all of his employees – not a group of people at their headquarters. This article focuses on how employees drive the customer experience, so doesn’t it make sense to consider an employee branding program? Follow on Twitter: @Hyken.

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ShepHyken

SEPTEMBER 26, 2022

(CMSWire) Gone are the days when a simple survey could tell you everything you need to know about your customer experience. Traditionally, decision-makers and marketers have relied on surveys to measure customer success. Eight Tried-And-True Tips For Creating Effective Customer Retention Emails by Forbes Councils Member.

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ShepHyken

FEBRUARY 21, 2022

My opinion is that this technology ups the customer experience related to lower-level needs. How to Use Content Marketing for Customer Retention and Loyalty by Express Computer. Express Computer) It is indeed an undeniable fact that customers that are happy and satisfied tend to stick around for long.

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ShepHyken

MAY 9, 2022

I like how this article makes us consider what will make the most positive impact on our customers. Three Stats That Will Change the Way You Think About Customer Loyalty Stats by Wise Marketer Staff. Shep Hyken is a customer service expert, professional speaker and New York Times bestselling business author.

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ShepHyken

MAY 2, 2022

My Comment: Content marketing is part of the customer experience. Customers love to learn more about the products they are buying, how to use them better, and what’s new and exciting. According to the article, the average customer views three to five pieces of content before calling a salesperson.

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ShepHyken

APRIL 4, 2022

The pandemic has given fuel to a changing customer experience and brought about key tactics that can enhance digital marketing and reach target audiences. My Comment: This is a very forward-thinking article that brings some interesting ideas into the customer/consumer experience. Follow on Twitter: @Hyken.

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ShepHyken

APRIL 25, 2022

My Comment: This is an excellent article that mirrors my philosophy that the customer service agent’s job is much more than just answering questions and solving problems. They are the front-line ambassadors of the company that help get customers to come back, generate revenue, and create raving fans. Follow on Twitter: @Hyken.

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ShepHyken

MAY 16, 2023

They entice you with marketing messages, advertising, and anything else that could tip the scale to move a customer from thinking about buying to actually making the purchase. Marketing messages and advertising campaigns create credibility. In other words, you want to make the relationship last. And the No.

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ShepHyken

DECEMBER 13, 2021

What Social Media Trends Will Emerge for 2022? CMSWire) 2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. Here’s how I see social media shaping up in 2022, along with what strategies marketers should develop for a complete customer experience. by Pierre DeBois.

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ShepHyken

DECEMBER 6, 2021

While the article focuses on more of the differences between service and care, the first thing I thought about when I saw the title was a better name to describe the type of service we deliver. 8 Ways to Build an Effective Marketing Campaign on a Tight Budget by Lyle Solomon. (Ad Follow on Twitter: @Hyken.

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ShepHyken

JANUARY 2, 2023

CustomerThink) Change encourages adjustment, after all, and retailers had a lot to adjust to in 2022. Still, some companies don’t invest in it and instead risk losing their customer, who gets frustrated and finds someone else to do business with next time. Anything less than a consistent experience erodes confidence.

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Stella Connect

DECEMBER 15, 2021

It’s time for these types of frustrating customer experiences to become a thing of the past. Brands that don’t risk significant customer churn. Get a sneak peek of the insights below to find out the top customer support trends every business needs to know for the new year and beyond. .

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ShepHyken

JULY 11, 2022

(CX Network) Content marketing is one of the most effective mediums for companies to embrace when they are looking to acquire and retain customers. My Comment: Content marketing is more than a marketing strategy. My Comment: Content marketing is more than a marketing strategy. That’s marketing and CX.

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ShepHyken

DECEMBER 27, 2021

Several great strategies are mentioned here, from something as simple as helping to eliminate repetitive tasks to real-time coaching to help manage the interaction between the agent and the customer. 9 Must Read Books for Marketers to Start 2022 by Drew Neisser. Thank you, Drew!) Follow on Twitter: @Hyken.

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ShepHyken

AUGUST 8, 2022

The WOW Factor: How to Deliver an Amazing Customer Experience Every Time by Benny Marotta. CEOWORLD Magazine) Creating a positive customer experience is key to keeping your target market coming back, whether you’re operating a digital business or a brick-and-mortar storefront. My Comment: In short, this video is “hot.”

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ShepHyken

NOVEMBER 7, 2022

The most trusted companies outperform the stock market and “are more than 2.5 Here are four areas to focus on when you want to build trust with your customers. I’ll add a fifth, and that’s customer experience. For many years I’ve said that a good customer experience can be some of your best marketing.

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ShepHyken

NOVEMBER 21, 2022

My Comment: 45% of consumers surveyed in our 2022 Achieving Customer Amazement study believe it’s important for a company or brand to have a cause that’s important to them. But what if the company doesn’t like the customer? Companies are determining if certain customers are worth doing business with.

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ShepHyken

AUGUST 22, 2022

According to Salesforce’s latest State of Marketing report, 80% of marketers are now in charge of CX initiatives across the enterprise. My Comment: Marketing has traditionally been about getting customers to want to do business with a company or brand. How To Make Hospitality Customer Service Shine by Paul Savarino.

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Lumoa

NOVEMBER 17, 2022

Companies can tailor their CX by listening to customers and following consumer feedback. A customer feedback strategy is critical for providing the perfect online CX.” – Andrew Gonzales, President at Business Loans. . Improving Customer Relationships with AI. Utilizing social media for customer service.

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ShepHyken

SEPTEMBER 12, 2022

3 Marketing Lessons From Zappos’ Social Media Team by Aaron Templer. Magazine) Obsessed with the customer experience, Zappos has woven a customer focus throughout everything they do. Shep Hyken is a customer service expert, professional speaker, and New York Times bestselling business author.

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ShepHyken

JULY 25, 2022

11 Ways to Increase Brand Loyalty Through Better Email Marketing by Young Entrepreneur Council. AllBusiness) Considering all the emails consumers receive on a daily basis, email marketing can be a tricky form of marketing to undertake. Go to The Customer Focus to learn more about our customer service training programs.

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ShepHyken

NOVEMBER 28, 2022

He has been recognized as a thought leader for his writing and speaking on a variety of topics including quality management, outsourcing, customer experience, contact center technology, CCaaS (Contact Center as a Service), product marketing, social media, and more. My Comment: Of course, you listen to your customers!

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ShepHyken

JUNE 20, 2022

(Harvard Business Review) Most marketing experts agree that it’s not enough to give customers a satisfying initial experience with a product. Instead, product managers must offer them a compelling series of experiences—a customer journey—to keep them coming back for more. A significant finding was that 72% of the 2,500 U.S.

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ShepHyken

MAY 30, 2022

Poor Customer Service Is Strangling Business Growth by Iqra Ansari. The Drum) When we reflect on poor customer service, we often associate it with long wait times, inadequate staff and slow outcomes. It could be systems, marketing messages that over-promise, lower quality products, and more.

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ShepHyken

AUGUST 15, 2022

Post-Purchase Marketing Strategy: 8 Tips on How to Stay in Touch With Customers And Boost CX by Jenna Bunnell. RIS News) How do you make the most of post-purchase marketing, helping to retain customers and create a sense of loyalty to your brand? 4 Ways To Prioritize Customers In Difficult Times by Serenity Gibbons.

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ShepHyken

MARCH 7, 2022

How Customer Service Can Help You Improve Your Content Marketing by Ciara Byrne. NewsBreak) The truth is, providing great customer service can set you apart from the competition, generate more marketing and sales opportunities, and keep your business growing successfully. It endears them to us.

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ShepHyken

OCTOBER 3, 2022

Top 10 Customer Experience Podcasts You Should Listen To by Justin Sheil. Kustomer) Not only should businesses be considering podcasts as part of their own marketing strategies, but they should also be utilizing the wealth of insights in podcasts to evaluate and improve their own customer experiences. Follow on Twitter: @Hyken.

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ShepHyken

OCTOBER 10, 2022

Is it a loyal customer, or is it a devoted customer? How to Improve Your Website’s Customer Experience (CX) by Wise Marketer Staff. The Wise Marketer) In the era of the customer, companies are hyper-focused on providing amazing experiences at every touchpoint to differentiate themselves from the competition.

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ShepHyken

MARCH 27, 2023

3 Digital Marketing Strategies That Can Improve Customer Retention by John Hall (Forbes) What happens if you gain 10 new customers but lose 20 from your existing client base? The net result clearly isn’t positive, and if the trend continues, your company’s market share will shrink. How much more?

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SmartKarrot

FEBRUARY 15, 2022

He is an expert in customer-centric business strategies and helps firms generate fresh, actionable insights, most of which have already become industry standards. Temkin has expertise in customer service, marketing, interaction design, and leadership strategies. Pete Abilla is a well-known growth marketing leader.

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ShepHyken

SEPTEMBER 25, 2017

Customer Experience Is The Product by Vala Afshar. By 2022, 1 trillion networked sensors will be embedded in the world around us, with up to 45 trillion in 20 years. Neil Patel) Customer service goes a long way when it comes to growing and sustaining your company. There is a lot of good information here.

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