2023 Connections Customer Relationships Loyalty Programs 
ShepHyken
OCTOBER 29, 2023
Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyalty programs for a reason.
Optimove
OCTOBER 5, 2023
Many were uncovered in our 2023 Marketer’s survey that are below. Others originate from our 2023 Marketing Fatigue survey. This is followed with six solutions to consider keeping customers loyal and not scare them away. Respondents emphasized the importance of quick response time in nurturing customer relationships.
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SurveySensum
SEPTEMBER 21, 2023
This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. So why not strengthen customer relationships with personalization?
ShepHyken
DECEMBER 17, 2023
Customer Centricity: How to Always Put the Customer First by Fernanda Alvarez Pineiro (Startups.co.uk) If the words “customer is King” have recently graced your LinkedIn feed with their presence or starred in your recent business conversations, you are probably attuned to the growing trend that is customer centricity.
BirdEye
MARCH 24, 2023
To qualify leads is to predict the likelihood of a sales prospect becoming a customer. Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. It’s an effective way to make new connections in the business scene, especially in areas where purchases rely on personal connections.
ShepHyken
JANUARY 7, 2024
Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.
Strativity
MAY 25, 2023
This article was originally published by QSR ( PDF ) on May 25, 2023. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. Understand the experience your customers are hungry for. Starbucks’ Connect program does this exceptionally well.
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