Currency Alliance

MARCH 20, 2020

share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. 20 years ago, it cost the customer nothing to participate in a bad loyalty program, because there was no better alternative. Share data insights. of revenue on it.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. What I am trying to do is share with you that customer engagement in loyalty programs will double or triple in the next few years, thanks to changing business models and new technology.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

SEPTEMBER 17, 2019

Revisiting the mix of partners is also timely because the technology needed to take advantage of broader collaborations is now widely available – digital payments, AI, social media, mobile, etc. – While anchored to an airline, it appeals to virtually everyone, because of the wide variety of earn and burn partners.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

NOVEMBER 17, 2020

putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. The underlying needs of most customers have not changed.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Loyalty has been sheltered from change, to some degree, by legacy technology, and by a culture of protectionism around customer data and proprietary loyalty currencies. An uncertain future.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

JUNE 1, 2020

If you operate a hotel or airline, the margin on incremental revenue from rooms or seats that would have gone unsold is more than 80%. Create ‘wow’ moments to keep customers engaged. And don’t forget, when customers engage, you get the data and permission to continue marketing directly to them.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Forrester's Customer Insights

JULY 28, 2016

For these firms prioritizing and coordinating investments in data, technology is not a tortuous process of guest-imating ROIs and long procurement cycles. So who are these predators? Well, there are obvious players like Facebook, Amazon, Google, Uber, Netflix etc.

Insights 35

Insights Airlines ROI Retail 35

Currency Alliance

NOVEMBER 16, 2021

In such an ecosystem, customers can burn at any touchpoint, with any partner, and a team member can enable new redemption options with a few clicks of a mouse and no dependency on the IT department or a vendor. And, this effort gives you leverage because assembling the rewards in a compelling way influences the majority of customers.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

In such an ecosystem, customers can burn at any touchpoint, with any partner, and a team member can enable new redemption options with a few clicks of a mouse and no dependency on the IT department or a vendor. And, this effort gives you leverage because assembling the rewards in a compelling way influences the majority of customers.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Both Pathé’s and Orange Belgium’s programs have become possible because of advancements in mobile technology. What really stood out is which brands were pulling off these feats. voucher-based.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. As you prepare for change, simplify everything as much as possible – for the benefit of your team members and your customers.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Currency Alliance

FEBRUARY 10, 2020

Grocers have engaged in counter-productive price wars, which have been found by Australian competitors Coles and Woolworths to undermine customers’ trust[ii]. For an industry of such powerful businesses, which have embraced technology for decades, this is a missed opportunity. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ClearAction

MARCH 20, 2020

This is why ratings fall short in capturing your customers’ world. Now we have technologies that translate audio and video into text and quantification. Encourage customers to use video, pictures, or audio to express how well your brand is meeting expectations. Whatever is easiest for your customers is customer-centric.

Customer Centricity 62

Customer Centricity 2001 Voice of Customer Customers 62