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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Artificial intelligence (AI) is also changing the game and making time-to-insights faster and more efficient. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics.

Metrics 270
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Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

It’s 2019, which means contact center metrics from 1999 are almost old enough for their first legal beer (and already knocking them back in Canada.) Those metrics were born in an era when customer service was a race, where whoever got to the finish line first (i.e. One Metric to Rule Them All. But where do we start?

Metrics 219
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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

We’ll explore what customer experience analytics is, where it comes from, important metrics to consider, its benefits, real-world examples, and how to drive value from this practice. It involves the use of various metrics and methods to gain valuable insights into how customers perceive and interact with a business.

Insights 324
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Top Call Center Efficiency Metrics And How To Improve Them

Playvox

Tracking, reporting, and improving upon metrics are essential across all areas of business, including finance, sales, marketing, and contact center management. In uncertain economic times, they become even more critical to help navigate business health and growth. What Are Call Center Efficiency Metrics? Why do metrics matter?

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Contact Center Metrics Tracking Toward Customer Centricity

Think Customers

Metrics such as average handle time (AHT), number of contacts handled, average wait time, and average speed of answer have all been heavily used and tracked. For too many years, contact center measurements have been focused on efficiency instead of customer experience.

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The ROI of Generative AI in CX: The Financial Case for AI Automation

TechSee

Providing this information to the customer service representatives accelerates their average handle time while improving the customer experience. Customer Satisfaction Customer Satisfaction, also known as CSAT, is a popular CX metric that measures how happy or satisfied customers are at a given stage in their journey.

ROI 109
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New KPI Metrics in the Era of Self Service

TechSee

When a virtual agent fields a customer’s enquiry, collects all relevant details and passes it to a human agent for final approval, how should average handling time ( AHT ) be measured? Customer care center metrics in the era of self-service clearly require a different approach. New Self Service KPI Metrics.

Metrics 146