Retently

AUGUST 23, 2023

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. In fact, NPS can be a powerful tool — possibly the most powerful at your disposal — for improving B2B retention.

Net Promoter Score 148

Net Promoter Score B2B B2C NPS 148

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction.

NPS 148

NPS Net Promoter Score Feedback Social Media 148

Retently

APRIL 11, 2023

Below, we’ve explained why measuring customer satisfaction is a long-term process, and how you can leverage Retently and Net Promoter Score® to get an accurate gauge not just of how customers feel about your product but how their thoughts, feelings and feedback change over time.

Net Promoter Score 158

Net Promoter Score NPS Customer Satisfaction Measurement 158

Customer Bliss

MARCH 28, 2018

In today’s podcast episode, you’ll hear from six customer experience leaders in the B2B industry who share advice about the things they know now, that they wish they knew before they started their work. Invest Deeply in Listening to Your Customers. Leading Customer Success in a B2B Business with Jose Vergara.

B2B 171

B2B Chief Customer Officer Net Promoter Score Culture 171

Wootric

JULY 15, 2020

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. Step 3: NPS’ Secret Third Question.

NPS 69

NPS B2B Net Promoter Score E-support 69

ClearAction

NOVEMBER 3, 2017

Is Operations Involved in Customer Experience? How would you like to reduce customer churn by 27%, increase Net Promoter Score TM by 65%, and outperform competitors by 20% in sales, purchasing, ordering, installation, billing, service inquiry, maintenance and account management processes? Lynn Hunsaker.

Customer Experience 119

Customer Experience Net Promoter Score B2B Leadership 119

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. It reflects both how enthusiastic customers are about your brand and how likely they are to recommend you to others. What is the Net Promoter Score Question?

Net Promoter Score 96

Net Promoter Score NPS Loyalty Customer Satisfaction 96

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. It reflects both how enthusiastic customers are about your brand and how likely they are to recommend you to others. What is the Net Promoter Score Question?

Net Promoter Score 95

Net Promoter Score NPS Loyalty Customer Satisfaction 95

Totango

NOVEMBER 3, 2021

The Net Promoter Score question provides one of the most effective tools for predicting customer loyalty and brand advocacy. It reflects both how enthusiastic customers are about your brand and how likely they are to recommend you to others. What is the Net Promoter Score Question?

Net Promoter Score 93

Net Promoter Score NPS Loyalty Customer Satisfaction 93

delighted

JANUARY 20, 2022

This post is a guest contribution by Project Manager and B2B Copywriter, Lee Li Fang. No matter what industry a company is in, customer satisfaction is one of the most important measurements of success. The best way to ensure that your company is succeeding in this area is to collect and monitor customer opinions and sentiments.

Customer Satisfaction 52

Customer Satisfaction Metrics Measurement Net Promoter Score 52

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). The same applies for B2B SaaS companies. You could be dead by then.

NPS 96

NPS Net Promoter Score Feedback Roadmap 96

SurveySensum

AUGUST 17, 2023

Net Promoter Score (NPS) scores serve a purpose beyond measuring customer satisfaction; they offer cues for upselling and cross-selling opportunities. When customers give high NPS scores, it signifies their satisfaction and loyalty. What is a Good NPS Score for SaaS Industry?

NPS 52

NPS Net Promoter Score Demo Customer Satisfaction 52

Beyond Philosophy

NOVEMBER 10, 2014

According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order. So, there you have it.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

delighted

MARCH 15, 2019

A successful voice of the customer program puts your customers’ needs center stage, and ultimately drives brand, product, and service improvements for an unbeatable customer experience. Sample B2B Customer Experience Lifecycle Milestones for Transactional Feedback. Collect feedback based on customer segmentation.

Net Promoter Score 75

Net Promoter Score NPS Touchpoint Feedback 75

CustomerSuccessBox

APRIL 19, 2021

It would be great if you could rely directly on customer feedback to understand their satisfaction levels but more often than not these satisfaction surveys are lagging indicators. By then 50% of your customer base has already churned. And this will be your revenue line if you’re post-paid based on real consumption.

Customer Retention 52

Customer Retention Net Promoter Score NPS Metrics 52

ClientSuccess

FEBRUARY 8, 2023

GRR : gross renewal rate (GRR) measures the percentage of your customers who renew within a given time frame and can be a good indicator of the level of service your team is providing to customers. If your company is B2B, this could be interpreted as average revenue per logo. Did they achieve these outcomes?

Metrics 75

Metrics Customer Success Net Promoter Score E-support 75

ClientSuccess

DECEMBER 21, 2021

GRR: gross renewal rate (GRR) measures the percentage of your customers who renew within a given time frame and can be a good indicator of the level of service your team is providing to customers. If your company is B2B, this could be interpreted as average revenue per logo. Did they achieve these outcomes?

Metrics 100

Metrics Customer Success Net Promoter Score NPS 100

Retently

JUNE 28, 2023

While the price of your product undeniably affects customer perception, does it also have an effect on satisfaction? Are customers more satisfied with your product if it costs more, and would raising your prices positively impact metrics like Net Promoter Score®? As it turns out, it might.

Customer Satisfaction 146

Customer Satisfaction Net Promoter Score Fashion B2C 146

delighted

FEBRUARY 15, 2021

For Delighted customers with an extremely large customer base, it may not be completely practical to survey each and every person. As a result, it isn’t necessary to survey all customers for larger companies (e.g. Survey sample size. The batch of people who respond to your survey. Sample size vs. population size.

NPS 95

NPS Net Promoter Score Feedback B2B 95

Zeisler Consulting

AUGUST 14, 2020

Just as different needs of different Customers are differently met by our products and services, so too should we understand the individuality and unique journeys of each segment of our Customer base when it comes to soliciting their feedback. That’s a good candidate for Customer Effort Score (CES).

Net Promoter Score 93

Net Promoter Score NPS Effort Score Customers 93

ClearAction

APRIL 18, 2020

While useful, the effort and bandwidth dedicated to one-by-one fixes should be balanced with impact on the subset of a subset of customers (survey participants are a small percentage of the customer base, and poor raters are a smaller percentage still). This is the source of customer experience annuities.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

PeopleMetrics

MAY 7, 2015

In the study, we asked B2B telecommunications buyers to consider how their eventual providers delivered value in the prospect experience. Translation: B2B telecom buyers who meet with their entire delivery team in the sales process are more than twice as likely to rate their experience as "high value" than "good value.".

Customer Experience 94

Customer Experience Net Promoter Score B2B Telecommunications 94

Chattermill

JULY 26, 2018

Now that you know what your business’ Net Promoter Score is, why it’s useful and how to calculate it, you’re probably ready to find out how your business is scoring right now so you can put those metrics to good use. In order to find out your current NPS, you’ll need to survey your customers. by Sam Frampton.

NPS 40

NPS Net Promoter Score Events 2018 40

Chattermill

JULY 26, 2018

Now that you know what your business’ Net Promoter Score is, why it’s useful and how to calculate it, you’re probably ready to find out how your business is scoring right now so you can put those metrics to good use. In order to find out your current NPS, you’ll need to survey your customers. by Sam Frampton.

NPS 40

NPS Net Promoter Score Events 2018 40

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 107

B2B Loyalty Net Promoter Score B2C 107

ChurnZero

MARCH 24, 2023

1: Is NPS a Customer Success metric? Stephanie Berner: My answer is unequivocally no— Net Promoter Score (NPS) should not be a CS metric. All of a sudden, these dive-and-catch renewals caught up with us because no one was paying attention to the ongoing engagement and health of the customer base. Here’s why.

Customer Success 98

Customer Success NPS Metrics Net Promoter Score 98

ChurnZero

MARCH 24, 2023

1: Is NPS a Customer Success metric? Stephanie Berner: My answer is unequivocally no— Net Promoter Score (NPS) should not be a CS metric. All of a sudden, these dive-and-catch renewals caught up with us because no one was paying attention to the ongoing engagement and health of the customer base. Here’s why.

Customer Success 97

Customer Success NPS Metrics Net Promoter Score 97

ChurnZero

FEBRUARY 23, 2023

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

ChurnZero

FEBRUARY 23, 2023

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

CustomerSuccessBox

JUNE 20, 2022

Tools like Slack and Zoom for example have gained immense popularity across B2B organizations to support this. Recording, tracking, and managing customer interactions and tasks along with general success account planning in this building phase can also be done quite effectively given the lower volume of customers by using spreadsheets.

Customer Success 52

Customer Success Net Promoter Score Multi-Channel ROI 52

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Customer retention statistics: More than 6 in 10 U.S. consumers say customer experience at most companies needs Improvement. (

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. By doing so, you can nurture lasting relationships and drive customer loyalty.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Waypoint Group

SEPTEMBER 12, 2018

I wish I could just say something like “30” but it’s not that easy in B2B. The key metric, especially for growing B2B companies, should be an accelerated rate of profitable growth. Remember, unlike B2C companies there are few opportunities to “promote” a B2B provider. Be sure to activate promoters.

NPS 40

NPS Net Promoter Score B2B Financial 40

Survicate

APRIL 25, 2019

Since the company mostly focused on B2B, they typically assumed that the people who were renting out their servers were other tech companies that needed additional storage. Cardinal Digital Marketing have learnt about the misconceptions their customers had about the company. Thera Specs found out about product issues and concerns.

Net Promoter Score 81

Net Promoter Score Fashion Social Media ROI 81

Waypoint Group

MARCH 3, 2015

I’m often asked questions like this one: “Can you provide a benchmark on how much a B2B company can improve NPS during the first year of the program? That said, the more important part of the story is to describe what happened to the business when the scores genuinely improved. Does it truly represent the business?

NPS 60

NPS Net Promoter Score Metrics Measurement 60

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

Lumoa

JUNE 14, 2023

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space.

NPS 83

NPS Customer Centricity Loyalty Presentation 83