Customer Bliss

MARCH 28, 2018

In today’s podcast episode, you’ll hear from six customer experience leaders in the B2B industry who share advice about the things they know now, that they wish they knew before they started their work. Invest Deeply in Listening to Your Customers. Leading Customer Success in a B2B Business with Jose Vergara.

B2B 171

B2B Chief Customer Officer Net Promoter Score Culture 171

ClearAction

NOVEMBER 3, 2017

Is Operations Involved in Customer Experience? How would you like to reduce customer churn by 27%, increase Net Promoter Score TM by 65%, and outperform competitors by 20% in sales, purchasing, ordering, installation, billing, service inquiry, maintenance and account management processes? Lynn Hunsaker.

Customer Experience 119

Customer Experience Net Promoter Score B2B Leadership 119

Wootric

JULY 15, 2020

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. Step 3: NPS’ Secret Third Question.

NPS 69

NPS B2B Net Promoter Score E-support 69

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). That's great, but the fact is that end-users are your customers too.

NPS 96

NPS Net Promoter Score Feedback Roadmap 96

delighted

JANUARY 20, 2022

This post is a guest contribution by Project Manager and B2B Copywriter, Lee Li Fang. No matter what industry a company is in, customer satisfaction is one of the most important measurements of success. The best way to ensure that your company is succeeding in this area is to collect and monitor customer opinions and sentiments.

Customer Satisfaction 52

Customer Satisfaction Metrics Measurement Net Promoter Score 52

Beyond Philosophy

NOVEMBER 10, 2014

According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order. So, there you have it.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

ClientSuccess

DECEMBER 21, 2021

Instead, customer success leaders lean on hard numbers, insights, and data to help steer their team’s decision-making. After all, even if sales are through the roof, if customers aren’t satisfied, the business likely won’t last. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 100

Metrics Customer Success Net Promoter Score NPS 100

ClientSuccess

FEBRUARY 8, 2023

GRR : gross renewal rate (GRR) measures the percentage of your customers who renew within a given time frame and can be a good indicator of the level of service your team is providing to customers. If your company is B2B, this could be interpreted as average revenue per logo. Did they achieve these outcomes?

Metrics 75

Metrics Customer Success Net Promoter Score E-support 75

Zeisler Consulting

AUGUST 14, 2020

Just as different needs of different Customers are differently met by our products and services, so too should we understand the individuality and unique journeys of each segment of our Customer base when it comes to soliciting their feedback. That’s a good candidate for Customer Effort Score (CES).

Net Promoter Score 93

Net Promoter Score NPS Effort Score Customers 93

PeopleMetrics

MAY 7, 2015

Imagine your customers—fragile and airborne—as they move between your company’s delivery teams. A Closer Look at the Transition From Sales to Delivery. We believe the customer experience starts before the customer is actually a customer. You can build “above and beyond” behaviors into your sales experience.

Customer Experience 94

Customer Experience Net Promoter Score B2B Telecommunications 94

SurveySparrow

MARCH 18, 2020

Sales managers might feel as if they are getting a lot done but they will be going nowhere if they don’t measure their efforts. That’s why having KPIs is important for salespeople so that sales managers can keep them accountable. Benefits of tracking KPIs for Sales Managers. Top 10 KPIs for Sales Managers. Take a look: 1.

Sales 52

Sales Management Net Promoter Score NPS 52

ChurnZero

MARCH 24, 2023

1: Is NPS a Customer Success metric? Stephanie Berner: My answer is unequivocally no— Net Promoter Score (NPS) should not be a CS metric. So many CEOs and CROs are searching for a singular metric to measure performance because they’re used to managing sales teams. What’s your sales motion? Here’s why.

Customer Success 98

Customer Success NPS Metrics Net Promoter Score 98

ChurnZero

MARCH 24, 2023

1: Is NPS a Customer Success metric? Stephanie Berner: My answer is unequivocally no— Net Promoter Score (NPS) should not be a CS metric. So many CEOs and CROs are searching for a singular metric to measure performance because they’re used to managing sales teams. What’s your sales motion? Here’s why.

Customer Success 97

Customer Success NPS Metrics Net Promoter Score 97

ClearAction

APRIL 18, 2020

Customer requests for resolution expands your costs in technologies and personnel (including opportunity cost: productivity trade-off in problem-solving vs. value-creating) for customer service, customer success, warranties or returned material authorizations (RMA), and escalations. Customer Experience Innovation Actions.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. Yet what happens after the initial sale isn’t always top of mind for most businesses.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. Yet what happens after the initial sale isn’t always top of mind for most businesses.

Management 52

Management Customer Retention Net Promoter Score Loyalty 52

Totango

MAY 7, 2024

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Sports 88

Sports Sales 2024 Net Promoter Score 88

CustomerSuccessBox

JUNE 20, 2022

By collecting accurate data and comprehensive information about your customers, you can improve retention, uncover additional sales opportunities, and boost your customer health scores. Tools like Slack and Zoom for example have gained immense popularity across B2B organizations to support this. Growth Stage SaaS.

Customer Success 52

Customer Success Net Promoter Score Multi-Channel ROI 52

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. Customer retention statistics: More than 6 in 10 U.S. Learn more about Net Promoter Score surveys.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Totango

JULY 1, 2022

Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 110

B2B Loyalty Net Promoter Score B2C 110

Survicate

APRIL 25, 2019

As it turned out, over 70% of their customers actually preferred to use Adobe Illustrator. Immediately after, they saw sales increase by over 200%. Since the company mostly focused on B2B, they typically assumed that the people who were renting out their servers were other tech companies that needed additional storage.

Net Promoter Score 81

Net Promoter Score Fashion Social Media ROI 81

Waypoint Group

MARCH 3, 2015

I’m often asked questions like this one: “Can you provide a benchmark on how much a B2B company can improve NPS during the first year of the program? That said, the more important part of the story is to describe what happened to the business when the scores genuinely improved. Does it truly represent the business?

NPS 60

NPS Net Promoter Score Metrics Measurement 60

SurveySensum

JULY 21, 2023

Allocating resources to attract new customers is indeed expensive compared to nurturing and retaining your current customer base. That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. Train sales and customer service teams on effective communication.

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

Education Services Group

JUNE 29, 2019

Think about all the time, energy, and money you spend on attracting new visitors, pursuing new leads, and closing new sales — none of that applies to existing customers. If your business model is based on high acquisition, five percent churn might be sustainable, but most B2B SaaS businesses simply aren’t built that way.

Customer Success 40

Customer Success Connections Net Promoter Score Customer Retention 40

Lumoa

JUNE 14, 2023

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space.

NPS 83

NPS Customer Centricity Loyalty Presentation 83

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

SurveySparrow

MARCH 21, 2023

This is especially true of the B2B customer experience. B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. You can only “sweeten the deal” for your customers by offering a superior B2B experience. Why is customer experience in B2B important?

B2B 52

B2B Customer Experience B2C Social Media 52

ClientSuccess

APRIL 20, 2017

He believes if you do this, customers will inevitably grow. Paul was the very first CSM hired at Marketo , a B2B SaaS company now well-known across the globe and managed a team at Lyris (now owned by Aurea ), and the team grew to 25 before he left. Where does it live in contrast to Support?” What is the ROI on this department?”.

Customer Success 40

Customer Success Net Promoter Score ROI B2B 40

Amity

FEBRUARY 18, 2014

In Part 1 we expanded Geoffrey Moore’s Four Gears model to this emerging B2B model ( SaaS 2.0 ) In this post we will examine how to operationalize the four gears. Over the past few years the B2B business model has evolved from a ‘Land and Maintain’ model to a ‘Land and Expand’ model. Four Gears Model for B2B SaaS.

B2B 48

B2B Net Promoter Score Metrics Sales 48

SurveySensum

SEPTEMBER 7, 2023

Since Net Promoter Score is a loyalty metric it is not the right question here. The frequency can vary depending on your industry, customer base, and the nature of your relationships. B2B B2B SaaS Survey frequency: Semi-annually or annually. B2B Service Survey Frequency: Quarterly or semi-annually.

NPS 52

NPS Net Promoter Score Automotive B2B 52

SmartKarrot

JUNE 15, 2021

If you are scarce on resources like finance, you can bring sales, product, and support teams together to improve customer success and fine-tune collaboration. Empower Customer Success Teams to Use Data Well. This will help understand the customer better, form better personas, and personalise stuff for the customer.

Customer Success 19

Customer Success Net Promoter Score Culture Metrics 19

SmartKarrot

APRIL 18, 2023

.”- Robert Half Scaling a customer success team is essential for Saas and technology companies to be able to successfully derive value to customers through their product and service offerings. According to a study by Harvard Business Review , increasing customer retention rates by 5%can increase business profits by 25% to 95%.

Customer Success 10

Customer Success Net Promoter Score Touchpoint Measurement 10

SmartKarrot

NOVEMBER 22, 2022

With a land and expand strategy, you can also build long-term relationships with customers by offering them personalized service tailored to their needs. And since most businesses are looking to grow their customer base, they will be more open to working with you in the future if they see value in doing so.

Sales 10

Sales Customer Success Net Promoter Score E-support 10

Waypoint Group

JULY 18, 2018

Product teams have many different ways to get input on product direction: strategic direction set by the Board/CEO, sales requirements (that next BIG deal), market strategy, and the list goes on. Having a “good” product is critical for customers to be successful and keep Customer Success Managers out of being a mis-labeled support team.

NPS 40

NPS Feedback Leadership Voice of Customer 40

ChurnZero

APRIL 12, 2019

Customer Experience is a bit more abstract in that it encompasses all the ways in which a customer interfaces with a brand. Another way that you can do this is to have a place that customers can go to organically provide suggestions or feedback. That way you can dig into what are customers really thinking.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score B2B 14

SmartKarrot

OCTOBER 29, 2021

This makes a case for customer success to have a seat at the leadership table. This transition dates only a decade back since customer success as a domain has started to gain traction in the B2B industry. In the SaaS-based economy, subscriptions are like gold as they can help you generate revenue regularly.

Chief Customer Officer 10

Chief Customer Officer Customer Success Customer Centricity Net Promoter Score 10

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132