Kustomer

JANUARY 21, 2021

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Steve Walker and Troy Powell from Walker to uncover the secrets of their newest research report focused on the differences between B2C and B2C customer experience. Most B2C is pretty transactional.

B2B 95

B2B B2C Customer Centricity Sports 95

Magellan Solutions

OCTOBER 8, 2017

After thoroughly organizing the data, analyzing patterns, and using these connections to forecast market trends and their consumers’ behavior, business owners can better serve their customers based on actual facts and findings, not guesswork. Contact us now!

Loyalty 56

Loyalty Multi-Channel B2C Social Media 56

West Monroe

NOVEMBER 18, 2021

The shift of main buyers of tech solutions going from IT to the business users and leaders, plus the general shift to a SaaS/Subscription models, have introduced customer engagement dynamics more akin to consumer technology into the business technology setting.

B2B 40

B2B Marketing B2C Consumers 40

West Monroe

NOVEMBER 18, 2021

The shift of main buyers of tech solutions going from IT to the business users and leaders, plus the general shift to a SaaS/Subscription models, have introduced customer engagement dynamics more akin to consumer technology into the business technology setting.

B2B 40

B2B Marketing B2C Consumers 40

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs. Is customer centricity already part of the company DNA and culture?

2018 129

2018 Customer Experience Customer Centricity Culture 129

ChurnZero

JUNE 2, 2021

If you’re a successful company, you would imagine that overall, your customer base should not only be growing, but they should also be using more products. If you say that 100 customers in November gave us this much money, and in December they gave us that much money, it feels like net revenue retention. It matters.

B2B 98

B2B Webinar 2004 2020 98

Lithium

AUGUST 8, 2018

The Lithy Awards mark one of our favorite times of the year: a chance for your brand to celebrate, get recognized and honored for your successes and achievements in digital customer engagement. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

The Lithy Awards mark one of our favorite times of the year: a chance for your brand to celebrate, get recognized and honored for your successes and achievements in digital customer engagement. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

The Lithy Awards mark one of our favorite times of the year: a chance for your brand to celebrate, get recognized and honored for your successes and achievements in digital customer engagement. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences.

2018 40

2018 B2C Social Media B2B 40

Customer Guru

AUGUST 21, 2018

Martha is the co-founder of CX Speakers LLC, a company that trains and educates and trains B2B and B2C companies in enhancing customer relations and increasing customer engagement. She is a world-reknowned author, professional speaker and a customer experience consultant. Martha Rogers Follow @martha_rogers.

Customer Experience 115

Customer Experience Consulting Books Customer Experience Professionals 115

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. And it does not matter if you are B2C, B2B, or B2B2C.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ProProfs Chat

MAY 6, 2020

Marketing Customer Experience Statistics. B2B Customer Experience Statistics. Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics. Customer Experience ROI Statistics.

2020 66

2020 Customer Experience E Commerce E-support 66

Feedbackly

SEPTEMBER 26, 2018

And it is also of paramount performance when your customer base grows because there are countless examples of companies who are not able to efficiently scale their customer experience strategies. Expectations for B2C as well as B2B customers. The ROI of Good Customer Experience. And can we blame them?

Customer Experience 56

Customer Experience Social Media Feedback 2004 56

Pointillist

SEPTEMBER 10, 2020

While campaign management puts your customers into the context of marketer-defined campaigns, customer journey orchestration puts all the resources of your customer into the context of your customer’s individual experience. It’s about ensuring that every moment of your customer’s experience is relevant and cohesive.

Customer Journey 128

Customer Journey Touchpoint Interaction Customers 128

Gainsight

AUGUST 22, 2019

B2B might work differently than B2C. However, across the board I see three elements of sustainable success : Engagement, Growth, and Advocacy. To win in all three I believe Marketing, Sales, and CS need to build meaningful bridges of streamlined customer data flow and actions.

Customer Success 20

Customer Success Marketing Touchpoint B2C 20

Retently

AUGUST 23, 2023

We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. While it’s true that B2B companies typically have fewer customers than B2C companies, there’s a flip side to this coin.

Net Promoter Score 148

Net Promoter Score B2B B2C NPS 148

Influitive

AUGUST 3, 2015

If prospects consider online information and opinions from peers as two of the most vital sources of information when starting the buying process, then marketing and sales teams need to leverage their customers to generate social proof for their product. The days of social media being a B2C-only marketing tool are long gone.

B2B 66

B2B Social Media Marketing Reference 66

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Lumoa

OCTOBER 31, 2018

Peter Lavers, Customer Experience and CRM Expert @ PeterLavers | blog "Customer Experience is here to stay! Companies do marketing, sales and CRM – the customer does the experience! Is customer centricity already part of the company DNA and culture?

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

SurveySparrow

MARCH 21, 2023

You can only “sweeten the deal” for your customers by offering a superior B2B experience. When you focus on customer experience with a tenacious sense of purpose, you will keep attracting new customers while retaining your existing ones. Let’s look at some other major differences between B2B and B2C customer experience. #1.

B2B 52

B2B Customer Experience B2C Social Media 52

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

2020 132

2020 Customer Experience Magazine Consulting 132

BirdEye

MAY 15, 2023

When businesses use social media to communicate with their prospective customers and sell directly to them, the sale becomes a product of social selling. Instead of telling a customer what is in your product on day one and asking them to buy, you begin by discussing the bigger picture. It is a long-term strategy.

Social Media 97

Social Media B2B Multi-Channel Sales 97

Currency Alliance

JUNE 11, 2019

Loyalty points are the key to unlocking that detail, incentivizing the customer to actively participate in contributing the rich data profiles needed for personalization and memorable experiences. Banks are also uniquely poised to enable spending on snackable rewards because they can enable redemptions at any price point.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ProProfs Chat

OCTOBER 30, 2021

In more simple marketing terms, when you try to reach your customers with ad campaigns and messages, targeting the right audience is important. If you show your ads to everyone, only a few people will go down your sales funnel to become customers. The above examples are more helpful in understanding B2C audiences.

Marketing 95

Marketing E Commerce Social Media B2B 95

Magellan Solutions

FEBRUARY 24, 2022

For this reason, every marketer’s top goal is to find leads and keep the sales pipeline going. This awareness and interest can be used to make sales right away like in TV and in the newspaper. And there are two types of lead generation : B2B and B2C. Helps create sales ready leads. Empowers your sales team.

Social Media 40

Social Media B2B B2C Sales 40

West Monroe

JANUARY 24, 2022

Companies in many industries are waking up to the fact that traditional processes, legacy technology platforms, and functional siloes—in marketing, sales, finance, and customer success— no longer reflect the way a modern HT&S company can and should operate. Chapter 1: Revenue optimization moves to the forefront.

2022 40

2022 B2B Chief Customer Officer Financial 40

Retently

FEBRUARY 27, 2019

Test onboarding approaches and monitor the customer health score based on their behavior. Whatever option you go for, make sure it is straightforward enough to be understood and encourage engagement. Provide Value-Packed Content That Keeps Customers Engaged. Customer engagement content.

Social Media 133

Social Media NPS Customers Feedback 133

Amity

JUNE 8, 2016

Today, B2B and B2C companies know how often users log into their apps, which buttons they click, and what they’re doing once they’ve clicked them. And yes, most CRM products provide their users with a means to capture activities associated with a sales process, demographic data about the customer, and their purchasing history.

Customer Relationships 67

Customer Relationships 2011 Customer Journey Mapping B2C 67

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Cross-Channel Campaign Management and Marketing Automation are Not Customer Focused. Ski Retailer Black Diamond Uses Real-time Personalization to Increase Sales.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. To see why, visit their website , where you encounter various opportunities to earn points for many forms of non-transactional engagement.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Bold360

NOVEMBER 21, 2016

She is experienced with companies in the B2B and B2C industry sectors. “While a customer-centric culture is the new standard, according to Gallup…” 71% of B2B customers are not engaged across all industries and are at risk of being replaced; not because of products and services, but rather failing their customers.

2016 111

2016 2017 Customer Experience Social Media 111