The Right Survey to Measure Each Touchpoint of the Customer Journey
GetFeedback
JANUARY 19, 2020
After answering the likelihood-to-recommend question, I was asked to explain why in an optional comment. Third, why just email? Suggestion: make the choice of survey methods part of the customer profile. Think “Survey+” for Customer Feedback. As my trip progressed, I got email requests for feedback at each step.
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