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Mystery Shopping – The Twelve Major Pitfalls

Opinionator

What is Mystery Shopping? First established in the early 1940s, mystery shopping has been around for a while. The purpose of mystery shopping is to measure employee integrity and operating standards. These should cause a business to think twice about a mystery shopping program. Who Uses Mystery Shopping?

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The Importance of the Customer Greeting

Ann Michaels and Associates

When we begin a mystery shopping program for a client this question is always front and center. In the chart above, mystery shoppers s cored this question among others in the customer experience evaluation. In a recent blog post, I wrote about how a business can improve NPS for a better customer experience. Power in Troy.

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POS Surveys are Ineffective

Opinionator

We think that the more valuable information would be delivered by these non shoppers. It has been increasingly found that shoppers will rarely, fill out the survey they find on the receipt. It has been increasingly found that shoppers will rarely, fill out the survey they find on the receipt. For example: Why didn’t they buy?

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POS Surveys are Ineffective

Opinionator

Many industries use mystery shopping, but the most common tend to be in retail, healthcare, and hospitality. It has been increasingly found that customers will rarely, if ever, fill out the survey they find on the receipt, or that only very particular types of shoppers fill out those surveys that they find on receipts. Movie theaters.

Retail 52
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Did the Review Economy Kill Surveys?

Ann Michaels and Associates

in fact, we wrote about Apple Ratings and what it may do to the Review Economy down the road in a recent blog post. Northwestern University conducted a study that concluded 95% of shoppers rely on reviews before making a purchase. Apple Ratings is something to watch! The statistics are in favor of online reviews.

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Falling through the gaps – email and the insurance industry

Eptica

Author: Chris Eideh Earlier this month, we published the 2016 Eptica Insurance Multichannel Customer Experience Study , which evaluated how insurers in the US, across ten sectors are meeting the challenge of new digital channels for customer service. Published on: October 19, 2016. Test your performance and learn from others.

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How to Establish a Customer Journey Through Email Marketing for Your Ecommerce Brand

Second to None

The following article is a guest post submitted by Camille Moore from Taktical Digital , a digital marketing agency based out of New York, New York: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Creating the Stage Two Customer Journey.