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Uncover the Secret to Driving Brand Value With This Powerful Framework!

Beyond Philosophy

She’s always believed in a strong brand, but how can she plan what people take away from her brand? She thinks of brands appropriately, and not everyone does. Brands are a tactic we use, which is different than strategy. A company needs a few things before they have a brand. Your brand is a tactic.

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How Social Listening Can Power EUFA Champions League Sponsorships

NetBase

Sports sponsorships can mean big visibility – and big business – for brands. For brands who miss the opportunity to sponsor the event overall – or who want to go a different route – having your name and logo on team jerseys is another way to go. Con: Not All Brands Are Welcome. Pro: Team Jerseys Get a Lot of Press.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

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What Brands Need to Know When Partnering with Athlete Influencers

NetBase

Athletes can be powerful and inspiring role models whose stories motivate your audience to embrace your brand – which is why they’re so often brought on as brand ambassadors and influencers. The problem is, their mistakes are very public – and if they’re connected to your brand, you just might go down with the ship.

Brands 60
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5 Key Components to Consider Before Creating Brand Strategy for Your Business

SurveySparrow

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. Strategic branding allows you to stand out from the crowd and build consumer loyalty.

Brands 52
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34 effective Instagram story ideas for businesses to use in 2024 

BirdEye

The short, engaging snippet you share on your Instagram stories can help you connect with your audience like never before. There are many features you can leverage to share your brand’s story with your followers via Stories. And a brand introduction on Instagram stories can definitely do that. Here’s an example: 3.

2024 107
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The complete guide to navigating social media advertising

BirdEye

With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness. They prove to be an effective solution to build brand awareness, drive traffic, generate leads, and increase sales through targeted and measurable campaigns on social media.