Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Your payment card may register at dozens of online and offline touchpoints every day.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CustomerSuccessBox

NOVEMBER 16, 2021

It’s much easier to delight your customer when you know exactly what they need. They’re hired by firms to get and keep their customers engaged with the product/service. However, in the CS industry, a CSM touches bases with customers one way or the other. Customer experience is a key brand differentiator nowadays.

Customer Success 52

Customer Success Management Webinar Rewards Programs 52

SmartKarrot

NOVEMBER 2, 2020

Jeremy Harrison of Hustle Life says, “Personalizing your approach to each customer goes a long way in making them remember you. You can even reward them by creating a loyalty rewards program. Adeel Shabir, outreach manager at SIA enterprises has recognized the importance of customer retention.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. A loyalty program should be relevant to 80% of customers. For example, maximizing customer Lifetime Value (LTV) might be the primary objective.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Qualtrics

DECEMBER 20, 2018

Before you know what areas to improve you need to do some customer experience research to understand your customer experience, and what factors move your customer satisfaction metrics. Research throughout the customer lifecycle. Customer research insights fuel growth.

Customer Experience 30

Customer Experience Rewards Programs NPS Effort Score 30

SurveySparrow

SEPTEMBER 25, 2020

Touchpoints that provide a less-than-ideal experience for your customer. Issues with the customer service team and how they handle complaints. Your existing customers who are already happy with your products will be more than happy to share your business with their peers, especially if there is an incentive involved.

Sales 59

Sales Loyalty Programs Feedback Net Promoter Score 59

Currency Alliance

OCTOBER 29, 2019

This may seem to make rewards pricing more complicated. That’s somewhat true; but there are relatively simple, actionable, tactical steps that brands can take to make step-change improvements in their loyalty engagement strategy. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. But South Africa’s first-place ranked program isn’t a grocer at all, but a pharmacy.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52