Customer Base Hospitality ROI Touchpoint 
Currency Alliance
DECEMBER 4, 2023
The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.
Retently
FEBRUARY 21, 2024
survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Leverage positive feedback from surveys to build trust, credibility, and loyalty among customers. Understand that the initial touchpoint is just the beginning.
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Currency Alliance
APRIL 15, 2024
On the customer side, you’re looking to create the greatest possible perceived value. Issuing your own points might eventually come at a lower direct cost – but if they’re not your customer’s favorite points, the perceived value may be low, and the hoped-for ROI may never materialize. Consider the example of a retailer (i.e.,
Currency Alliance
DECEMBER 17, 2019
This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Top priorities remain: getting all your customer data in one enterprise CRM. incentivizing more touchpoints so that you can build emotional loyalty. Do more with customer data in 2020. >Data
John Paul
JULY 26, 2018
Brands and companies who pay for customer loyalty strategies such as concierge on behalf of their customer or employees, will see services like this emerge as a scalable option for larger groups of people, and those who have invested behind the high-touch service will see increased ROI. Internet of Things (IoT) & Blockchain.
Currency Alliance
NOVEMBER 17, 2020
We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint. deploying AI to automate touchpoints. dynamically adjusting points earned based on margin.
Currency Alliance
DECEMBER 13, 2018
share of overall budgets was allocated to marketing personalization[iv], particularly in the biggest loyalty sectors: travel, hospitality & retail. Currency Alliance has often chided crude percentage-based rewards systems as a waste of marketing budget. Payments coming into fruition as a loyalty touchpoint. 2018 saw a 14.2%
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