Help Scout

MAY 21, 2019

Understanding the exact value customers get from your business is key to branding exercises, copywriting, product development and sales enablement. Along with being used in internal decision-making processes, your main value proposition is usually displayed boldly on your website, for example, and other customer touchpoints.

Hotels 40

Hotels Hospitality Travel Touchpoint 40

InMoment XI

MARCH 4, 2024

While some may think the Likert scale is only used in academic research, it is a cornerstone of survey strategies across various industries such as travel & hospitality, automotive, and financial services. How the Likert Scale Effects Your CX Efforts The Likert scale is a great tool to be utilized in your customer experience efforts.

Net Promoter Score 260

Net Promoter Score Measurement Automotive Customers 260

CSM Magazine

MAY 19, 2023

Customer Experience Engineering (CXE) is a growing field that focuses on designing, managing, and improving the interactions between a company and its customers. At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression.

Customer Experience 52

Customer Experience Net Promoter Score Customer Journey Mapping Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market. Reasons have included poor CRM capabilities hindering customer profiling, mismatches between what the customer wants and what CPGs/FMCSs are willing to fund, and complications with self-checkout terminals.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Retently

FEBRUARY 21, 2024

Leverage positive feedback from surveys to build trust, credibility, and loyalty among customers. Cater to customer preferences and improve customer satisfaction. Benefit the brand in the long term by building a solid reputation and customer base. Understand that the initial touchpoint is just the beginning.

Social Media 78

Social Media Advertising Events Insights 78

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days. Engaging employees.

Magazine 52

Magazine Loyalty Innovation 2020 52

Optimove

FEBRUARY 14, 2023

Brands that bring consistently relevant and valuable omnichannel experiences enjoy an almost 10% year-on-year increase in revenues and retain 90% of their customers on average (Aberdeen Group). A great omnichannel experience is better for customers. Omnichannel strategy is better for your brand.

Omnichannel 52

Omnichannel Marketing Travel Hospitality 52

BirdEye

OCTOBER 27, 2020

Customer experience is simply too complicated to be captured by a single number. Instead, successful managers track a variety of metrics that can help them understand individual touchpoints as well as the customer’s perception of their brand. 5 customer experience metrics: Pros and cons. Use reviews and surveys together.

Net Promoter Score 98

Net Promoter Score Metrics Measurement NPS 98

Customer Guru

JANUARY 3, 2018

Mr. Rohit is the Co-Founder and Managing Director of Cloudnine Group of Hospitals – India’s leading chain of maternity, women, and childcare service hospitals. He has also been listed amongst the top 100 customer service professionals through PaulWriter Cx100.

Customer Centricity 95

Customer Centricity Healthcare Hospitality 2007 95

John Paul

JULY 26, 2018

Concierge services are becoming accessible via connected smart-home assistants such as Amazon Alexa, and Google Home, as well as wearable devices like the 3rd Generation Apple Watch and the $3,000 wearable Android device from Louis Vuitton, the Tambour Horizon, bringing real-time convenience and connectivity to customers wherever they are.

2018 45

2018 Technology Hospitality Hotels 45

Currency Alliance

DECEMBER 17, 2019

Top priorities remain: getting all your customer data in one enterprise CRM. incentivizing more touchpoints so that you can build emotional loyalty. being present at more stages in the customer journey. Do more with customer data in 2020. >Data >Data collection: integrate more touchpoints.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

DECEMBER 13, 2018

share of overall budgets was allocated to marketing personalization[iv], particularly in the biggest loyalty sectors: travel, hospitality & retail. Currency Alliance has often chided crude percentage-based rewards systems as a waste of marketing budget. Payments coming into fruition as a loyalty touchpoint. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Lumoa

SEPTEMBER 10, 2018

How often should you collect customer feedback? This question is raised more and more often, especially now, in the “era of customer feedback”. In practice, many corporations survey all their customer base 1-4 times a year, bring the results to top management and then forget about it for the next 3-12 months till the next survey.

Feedback 72

Feedback Hospitality Social Media Touchpoint 72

Currency Alliance

NOVEMBER 17, 2020

We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint. deploying AI to automate touchpoints. dynamically adjusting points earned based on margin.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. Tech: break dependencies on slow or expensive vendors that are restricting agility.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Experience Matters

APRIL 7, 2015

The ability to provide real-time guidance based on the customer journey transactions and interactions and address personalized customer needs, improving customer loyalty. Customers using certain channels respond to Fizzback polls in less than 20 minutes, ensuring the business can react quickly.

2015 97

2015 Multi-Channel 2014 CEM 97

customer sure

NOVEMBER 4, 2014

.” “The cycle of value that we get and the customer gets is unmatched really. ” That one decision that they made early on – to stay as close as possible to the customer at every touchpoint – has had an enormous impact on their ability to create the best products in the industry.

Customer Relationships 97

Customer Relationships Innovation Customers Consumers 97