Gainsight

JUNE 10, 2021

Their hard work of moving from proactive motions to predictive action has paid off and is proof of the value of visibility into the customer base. They helped their business and customers not only remain stable, but also thrive during the challenging COVID-19 pandemic economy. . NPS responses grew, and ROI improved.

2021 52

2021 2020 Customer Success Document 52

Currency Alliance

DECEMBER 20, 2022

Similarly with reducing your IT costs: if you swap out expensive legacy IT systems for cloud-based software, you empower your team to get more done at lower cost, and with fewer dependencies on the IT department or vendors. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue. More on this below.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

FEBRUARY 10, 2021

But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty. Grocery chains tend to have high frequency and high monthly spend, so they can reach 60-75% customer participation.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Grocery chains tend to have high frequency and high monthly spend, so they can reach 60-75% customer participation. Uncover the mountains of gold among your mid-tail and longer-tail customers.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

OCTOBER 29, 2019

Correctly managed, your loyalty program can be the antidote to the wastage of other forms of offline or digital marketing: a tightly-run, carefully measured profit center that optimizes ROI. Higher points value for customers; bigger profits for brands. The value given to customers is not the same as the cost of the points.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

JUNE 11, 2019

Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer. Loyalty programs tend to work great for frequent customers of any brand – especially in travel – but loyalty programs often miss the mark for the mid-tail and longer-tail customer because of fragmentation.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Experience Matters

APRIL 7, 2015

Nominees are rated based on their capabilities, results, and client feedback. The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), and ultimately—to be right.

2015 97

2015 Multi-Channel 2014 CEM 97

Currency Alliance

FEBRUARY 10, 2020

Customers understand this, and they have demonstrated they are willing to allocate share of wallet and share their data in exchange for the value of greater personalization, recognition and positive experiences. As a result, the supermarket’s NPS has gone up and up. travel (Budget car rental, Velocity). This is nonsense.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

SurveySensum

JULY 14, 2020

Since then, he has helped dozens of companies in conducting meaningful business insights, designing and engineering CX, optimizing Customer Service Excellence, Voice of Customers, NPS, Analytics, CX Strategy & Frameworks. It focuses on using Net Promoter Score ® (NPS) to transform business in the digital era in 2017.

2020 132

2020 Customer Experience Magazine Consulting 132