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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. Predicting customer churn or potential customer issues to inform corrective steps to optimize the customer journey.

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Customer Service Training: Empowering A Service Mindset

Integrity Solutions

At the end of the day, customers value organizations for not just the products they provide but the service they receive throughout the customer journey. Customers expect to have their needs and opportunities looked out for. Most importantly, they always keep the human element of customer service at the forefront.

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Reducing Churn: ROI-Focused SaaS Strategies for Customer Success

Totango

Fear of customer churn can make you feel you’re standing above a trap door, like the floor could fall away at any moment. We believe in data-driven, proactive customer success that lets you take control of your churn risk and strengthen your customer relationships. Maintaining customer success efforts.

ROI 76
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10 Things to Remember When Making the Move from AMs to CSMs

Education Services Group

AMs tend to be sales-focused. Customer Success Managers, on the other hand, should focus on the customer’s goals and what’s bringing the customer the most value. If these differences aren’t well understood, AMs in CSM roles could hurt your customer relationships more than help.

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Why Your Business Needs to Focus on Consumer Insights

ReviewTrackers

Customer surveys and focus group discussions aren’t the only ways to gather consumer insights. You can also detect and interpret customer trends by digging into: Online reviews. Sales and engagement data. Customer roundtables and interviews. Voice of the Customer data. Customer feedback.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive. That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .

B2B 99
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[Q&A] Ready to Scale: The Tech Stack That Drives Your Digital Customer Success Program

ChurnZero

[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.