article thumbnail

How to Improve NPS: 7 Proven CX Strategies

Pointillist

By Steve Offsey Customer Experience metrics like Net Promoter Score® (NPS®) clearly matter. NPS has gained a lot of traction in recent years and is now the most widely used CX metric. But now that you’re measuring it, how do you improve NPS? In this post, I’ll provide a detailed look at how to improve NPS.

NPS 79
article thumbnail

Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Similarly, customer experience (CX) and market researchers must look beyond just fixing individual transactions and in-the-moment interactions with consumers to effectively demonstrate the return-on-investment (ROI) of their research efforts to the executive suite. What they need is a full picture—the “why” of customer behavior.

ROI 252
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a Customer Experience (CX) Strategy

CX Accelerator

NPS, CSAT, CES, etc.)?How As you gather this information, bake in metrics so you can demonstrate to leadership the return on investment (ROI) of an enhanced customer experience. Hence, if you start with the EX, you will improve your customer experience. How will you define success?

article thumbnail

How Do You Solve 2020’s Most Common CX Problems? Start Here.

Experience Investigators by 360Connext

Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. There’s an understanding that while we make predictions about Return on Investment (ROI), we can’t always guarantee those returns. Just starting out?

2020 250
article thumbnail

Building a Customer Experience (CX) Strategy

CX Accelerator

Mapping your customer journey and get into their minds as they interact with your products or services. Ask key questions, such as: What are key metrics for tracking customer experience quality, satisfaction, and loyalty (e.g., NPS, CSAT, CES, etc.)? Hence, if you start with the EX, you will improve your customer experience.

article thumbnail

Building a Customer Experience (CX) Strategy

CX Accelerator

Mapping your customer journey and get into their minds as they interact with your products or services. Ask key questions, such as: What are key metrics for tracking customer experience quality, satisfaction, and loyalty (e.g., NPS, CSAT, CES, etc.)? Hence, if you start with the EX, you will improve your customer experience.

article thumbnail

3 Things CMOs Should Do During an Economic Downturn

Totango

Let’s look at three things CMOs should do during tumultuous economic times to support their current customer base and promote retention and expansion. . Maximize Your Return on Investments. During an economic downturn, your greatest investment should be in your current customer base.