Totango

JUNE 25, 2019

The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 49

Customer Insights Insights Touchpoint Metrics 49

Strativity

MARCH 20, 2017

Prior to joining Touchpoint Dashboard and Strativity, Andrew held sales and marketing roles at CX research and technology firm MaritzCX. Before that, he was an Analyst in Forrester’s Customer Experience practice, where his primary areas of expertise were customer journey mapping, CX technology, and voice of customer programs.

2017 40

2017 Customer Journey Mapping Automotive Consulting 40

Totango

JULY 16, 2019

In order to retain customers, you need to create a positive customer experience at every stage of the customer journey. As such, your entire enterprise needs to adopt a customer-centered approach. Every time customers engage with you, they should feel understood, valued, and acknowledged.

Customer Relationships 68

Customer Relationships Metrics Customer Success ROI 68

Totango

JULY 16, 2019

In order to retain customers, you need to create a positive customer experience at every stage of the customer journey. As such, your entire enterprise needs to adopt a customer-centered approach. Every time customers engage with you, they should feel understood, valued, and acknowledged.

Customer Relationships 48

Customer Relationships Metrics Customer Success ROI 48

CX Journey

JULY 10, 2014

You''ll conduct linkage analysis to link customer and employee data, customer feedback with operational metrics, and all data to financial measures. Using tools like customer journey maps, customer feedback maps, and a general data architecture/map can help to bring it all into focus. I know it''s not.

Customer Experience 71

Customer Experience Customer Journey Mapping 2014 Voice of Customer 71

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

Kustomer

SEPTEMBER 3, 2020

The organizations that have been able to deliver on customer expectations during this pandemic are the ones surviving and thriving, while others that have failed to build digital transformation may be struggling. What is the right customer KPI in each of these different touch points doing your initial journey map as a hypothesis map.

Marketing 52

Marketing Effort Score Metrics Loyalty 52

CloudCherry

DECEMBER 1, 2018

Customer success only offers a small view of the customer experience. Customer experience encompasses everything from the very first touchpoint of a prospect to the moment a customer churns. Relying solely on customer success for customer experience will leave you with a big blind spot.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

CloudCherry

OCTOBER 30, 2018

Customer success only offers a small view of the customer experience. Customer experience encompasses everything from the very first touchpoint of a prospect to the moment a customer churns. Relying solely on customer success for customer experience will leave you with a big blind spot.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

Lumoa

OCTOBER 31, 2018

HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey. Too many organisations are still focused on ‘making money first’, with the customer coming a distant second. Don’t underestimate culture.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Totango

NOVEMBER 19, 2019

This means retaining and nurturing existing customers has become just as important as acquiring new ones. While sales is still vital , retention and growth have become the primary goal of the customer success team. The customer journey begins when you obtain a customer, but the focus shifts to product adoption and providing value.

ROI 64

ROI Customer Success Customer Centricity Voice of Customer 64

Totango

NOVEMBER 19, 2019

This means retaining and nurturing existing customers has become just as important as acquiring new ones. While sales is still vital , retention and growth have become the primary goal of the customer success team. The customer journey begins when you obtain a customer, but the focus shifts to product adoption and providing value.

ROI 48

ROI Customer Success Customer Centricity Voice of Customer 48

Beyond Philosophy

DECEMBER 23, 2015

Studies by Strativity, and other consulting organizations, among corporate executives have identified the financial benefits of increasing customer experience management-related resources. Today, businesses are able to measure their activities, impact of customer experiences, and customer relationship with unprecedented precision.

Chief Customer Officer 100

Chief Customer Officer Customer Centricity Consulting Loyalty 100

Experience Matters

APRIL 7, 2015

The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), 2) Make the Case: In the “age of the customer” organizations heavily invest in improving their customer experience.

2015 97

2015 Multi-Channel 2014 CEM 97

OpinionLab

MARCH 16, 2017

In that type of environment, it doesn’t take a lot of effort to understand whether the needs of the customer are being met, nor does it take a lot of time for the company to respond when they aren’t. Quickly identifying and resolving customer pain points across the entire customer journey simply becomes a habit.

Connections 79

Connections Omnichannel B2C Technology 79

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

OpinionLab

MARCH 25, 2019

The study concludes that “improving major touchpoints such as customer service, while a common and often necessary starting point, does not yield the best returns. CX initiatives enjoy greater success when they improve the customer journey or deliver a unique experience to differentiate in the market”.

Customer Experience 74

Customer Experience Contact Center Omnichannel Retail 74

OpinionLab

MARCH 25, 2019

The study concludes that “improving major touchpoints such as customer service, while a common and often necessary starting point, does not yield the best returns. CX initiatives enjoy greater success when they improve the customer journey or deliver a unique experience to differentiate in the market”.

Customer Experience 60

Customer Experience Contact Center Omnichannel Retail 60

Pointillist

AUGUST 26, 2019

Enterprise customer feedback management platforms are available from Medallia, Qualtrics, Clarabridge and others. Take the time to embed it in every customer touchpoint, including your website, your online applications and mobile apps. To get the full picture, you also need to understand actual customer behavior.

NPS 79

NPS Net Promoter Score ROI Measurement 79