Multichannel Customer Support Is Not Omnichannel Support. Here’s Why.
Kustomer
OCTOBER 25, 2022
But true omnichannel support is more than simply communicating with customers on every channel. Consider that 64% of consumers now report they enjoy talking to customer service via the same channels they communicate with family and friends on. Let’s clear the air – multichannel support is not omnichannel support.
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