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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Don’t know?

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Understanding the “Why” Behind Your Net Promoter Score (NPS) with Jason Barro

ShepHyken

To improve customer experience, companies need to break down the customer journey into smaller episodes or touchpoints. Having a great product is important, but it can be overshadowed and rejected if accompanied by poor customer service.

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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

Your customer journey refers to the path that your customers take as they interact with your brand at different touchpoints. Optimize this journey, and growth is well within your grasp. Let’s explore how improving customer journeys and user experiences empowers you to achieve sustainable business growth.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

Let’s talk about customer satisfaction. . It’s time to get serious about getting satisfaction. In customer experience (CX) terms, we often dismiss Customer Satisfaction Score (CSAT) measurement as too simple. Customers and their experiences are complex and nuanced, so there’s no perfect metric.

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Execs Still Don’t Get Customer Experience

Experience Investigators by 360Connext

When Oracle released their White Paper Why CustomerSatisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. 70% of shoppers have stopped buying goods or services from a company after experiencing poor customer service.

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7 Effective Ways to Improve Your Online Customer Service

Kustomer

Even if you have a great quality product, you won’t be able to capture the market share you deserve if your team doesn’t provide a service worthy of retaining your customers and developing a loyal customer base. . Doing business online involves interacting with customers across multiple touchpoints.

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The Cost of High Customer Effort

CSM Magazine

Bad customer experiences obviously damage existing customer relationships, but they can also endanger potential opportunities and erode your bottom line. Research by Microsoft found that 58% of consumers simply switch companies when they have a poor customer service experience.