The Link Between RFM & NPS in Ecommerce Growth
Retently
FEBRUARY 20, 2023
In a highly competitive environment, assessing the success of a DTC brand just by checking the revenue and customer lifetime value is not enough. Predicting customer behavior and future growth is essential, and multiple methodologies are available to achieve this. RFM and NPS are widely used in ecommerce for these purposes. RFM stands for Recency , Frequency, and Monetary value and is an efficient analysis model that allows brands to gauge and identify high-value customers for further targeting.
Let's personalize your content