Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. But News UK’s ‘ Sun Savers ’ program has managed to drive a lot of additional print sales by giving out free vouchers in the paper, which can be redeemed using a mobile app.

Magazine 52

Magazine Loyalty Innovation 2020 52

CSM Magazine

JANUARY 9, 2024

Shell’s Fuel Rewards program allows individuals to earn rewards through the Shell Drive for Five® Credit Card, which enables users to earn five cents in discounts per gallon of fuel purchased at Shell gasoline stations. Users can also earn rebates monthly or have them deposited directly into their accounts.

Transportation 52

Transportation Document Rewards Programs Financial 52

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. The Economist, November 2018. Really think about that for a moment. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Profit is derived from engagement that links directly to incremental sales. Choice Hotels’ Smart Privilege scheme is another good example.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SurveySparrow

JUNE 22, 2023

This personal touch not only enhances the customer experience but also boosts sales and customer loyalty. It allows guests to see wait times for attractions, order food, and even unlock their hotel room, ensuring a hassle-free experience at their parks. Are you wishing to enhance your customer experience?

Customer Journey Mapping 52

Customer Journey Mapping Customer Experience E Commerce E-support 52

Kitewheel

MARCH 25, 2019

These are areas where tension are often highest, such as between sales and service, or marketing and sales. When someone is having an issue with guest services at a hotel for example, the hotel should not be bombarding them with ads for longer stays. Filling these gaps will have quick value and drive customer loyalty.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

NOVEMBER 14, 2019

Hotels need to get rid of tiny plastic shampoo bottles (or prove that they are better than alternatives). People are increasingly aware of ‘greenwashing’ brands, which claim environmental credibility without acting, so it’s critical that operating practices and program design are fully aligned with messaging. CEO Glenn Fogel said….

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Hotel rooms forecast to be vacant would be a classic example. It’s the emotional value which creates real stickiness.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

MARCH 21, 2019

At its most fundamental, the Points Bank records earning and redemption transactions – so it’s more likely to be required if you have a points/miles based rewards program. For example, a hotel chain could define a rule that granted 2% of a customer’s total spend in the form of points.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

JUNE 19, 2019

When I last converted a hotel currency into United Airlines MileagePlus, it took three or four business days. Vast sums of reward value were issued at a blanket rate of 1-3% – but because many of the points would never be redeemed, the projected cost was considered minimal. enjoyed a 20% sales uplift.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Town Lodge Hotels. This broadens the reach of the program. Net Florist.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52