Strativity

NOVEMBER 30, 2022

It’s the same with the consumer-brand relationship: your customer remembers their last interaction with your brand, from the channel to the overall experience. On the other end of the spectrum, robotic, single-note, and/or standardized touchpoints limit a brand’s opportunity to present their full expression and personality.

Consumers 52

Consumers Brands Multi-Channel Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Mobile wallets present an interesting opportunity to identify customers without friction.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Recently, microservice-alternatives to the five core loyalty modules have made brands’ loyalty platforms more agile and affordable to plug into any channel.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

West Monroe

JULY 30, 2023

In our 2023 Outlook: The Future of the Banking Industry , we anticipated murky waters and a rising need for the use of digital solutions to better evaluate profitability, identify key customer touchpoints, and work to prevent deposit outflows and overconcentration. Are there channels more optimized to bringing in stickiest deposits?

Banking 52

Banking 2023 Multi-Channel Financial 52

BirdEye

MARCH 9, 2021

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. As mentioned earlier, customers are reviewing and recommending outside of traditional marketing channels more than ever before.

Marketing 72

Marketing Multi-Channel Net Promoter Score Customer Centricity 72

Optimove

SEPTEMBER 3, 2020

Thus, presenting how such technologies will help the organization, and be ROI positive enough to make it all worth everybody’s while, is a critical skill for a marketer to posses in their toolkit. One of the best ways to cultivate brand-loyalty is to deliver a personalized, unified customer experience across all touchpoints.

Marketing 40

Marketing Touchpoint Multi-Channel Presentation 40

Currency Alliance

FEBRUARY 10, 2021

I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. And you also know that if a small investment of your time can produce greater ROI from any department, and raise your NPS score significantly, then that’s time well spent.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

MARCH 28, 2023

It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. In short: it will increase loyalty engagement by enabling greater freedom and choice around redemptions; and, when dynamic value allocation is incorporated, will produce greater ROI.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Experience Matters

APRIL 7, 2015

We work with global 5,000 clients to create multi-channel, multi-lingual feedback and research programs that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment. In today’s Omni channel world, companies often struggle to deliver a seamless customer experience.

2015 97

2015 Multi-Channel 2014 CEM 97

NetBase

APRIL 5, 2019

Unless you find ways to connect to your audience, on their terms, across every touchpoint. At NetBase, we define social media analytics as gathering data from social channels and other online content to guide business decisions. Without further ado, we present our list of social media analytics tools. SECTIONS IN THIS ARTICLE.

Social Media 99

Social Media Marketing Multi-Channel Metrics 99

NetBase

APRIL 5, 2019

Unless you find ways to connect to your audience, on their terms, across every touchpoint. At NetBase, we define social media analytics as gathering data from social channels and other online content to guide business decisions. Without further ado, we present our list of social media analytics tools. SECTIONS IN THIS ARTICLE.

Social Media 85

Social Media Marketing Multi-Channel Metrics 85

Chattermill

AUGUST 6, 2019

While this sounds really simple, the reality is that developing a multi-touchpoint, customer-centric strategy means CX teams must coordinate several moving parts at once. Contact volume by channel. Present VoC Data in Role-Based Reports. Define clear expectations to determine ROI. Net Sentiment. Review scores.

Voice of Customer 40

Voice of Customer NPS Metrics Multi-Channel 40

Chattermill

AUGUST 6, 2019

While this sounds really simple, the reality is that developing a multi-touchpoint, customer-centric strategy means CX teams must coordinate several moving parts at once. Contact volume by channel. Present VoC Data in Role-Based Reports. Define clear expectations to determine ROI. Net Sentiment. Review scores.

Voice of Customer 40

Voice of Customer NPS Metrics Multi-Channel 40

SurveySparrow

OCTOBER 25, 2019

There are so many feedback mechanisms available that need to be employed at different customer touchpoints. Omni-channel Approach. What is Omni-channel? It is defined as a multi-channel approach to marketing, sales and serving customers in a way that the customer experience doesn’t change across different platforms.

Customer Experience 77

Customer Experience Customer Journey Mapping Multi-Channel Net Promoter Score 77

SmartKarrot

JULY 26, 2021

Facilitate Process Reviews, Adoption Reviews and at times Customer Workshops (knowledge sessions) Customer touchpoints for value and impact conversations. Coordinate with appropriate teams for implementation, value touchpoints (User adoption/Product Utilization). Deliver ongoing Performance Projects to ensure ROI.

Customer Success 10

Customer Success Multi-Channel Touchpoint Workshop 10

ProProfs Chat

NOVEMBER 26, 2021

Data collected from VoC surveys must be captured from the end-to-end customer journeys at every touchpoint, and portrayed into a single picture denoting customer experience. In this post, we will present all essential aspects of the VoC surveys – right from their importance to essential tips. Minimize negative feedback.

Net Promoter Score 52

Net Promoter Score Social Media Voice of Customer Feedback 52

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Microservice tools now present a proven, low-cost, agile alternative to risky self-builds or expensive third-party solutions.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. On higher-margin items, or items which may be about to perish, you can bump the earning and communicate via digital channels or in-store signage to stimulate demand.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Comm100

FEBRUARY 6, 2018

Salesforce features a robust reporting system, advanced customization options, and a powerful database that keeps track of contacts across channels. DataCar CRM : Allows for appointment scheduling, activity reports, multi-channel marketing, and more. Restaurants. Hot Schedules : Good for managing labor and cost control.

Customer Engagement 42

Customer Engagement Engagement Social Media Omnichannel 42

Currency Alliance

OCTOBER 27, 2017

The CFO will obviously have something to say about this, but we are confident a strong business case can be made that restricted liquidity damage long-term program ROI. And, if you enrich the program by being too generous, ROI could go down (not up). This is leading to increased apathy, rather than getting customers more engaged.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Bold360

DECEMBER 1, 2016

With a focus on digital marketing, he is passionate about helping small businesses grow and achieve a positive ROI from all their marketing efforts using common-sense marketing and modern tools. Without non-siloed CRM data, which drives the CX engine, it’s impossible to provide a fully informed, omni-channel customer experience.

Customer Experience 104

Customer Experience Customers Consulting E-support 104