Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. References. [i]

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

BirdEye

MAY 31, 2023

However, just expecting your existing customers to refer their friends and family members to your business is not a great strategy. Customers love being the person who refers someone to a great business and with the right strategy, it can help your business grow faster and better. Targeting the right audience can also be a challenge.

Marketing 52

Marketing Social Media Reference Rewards Programs 52

Currency Alliance

JUNE 16, 2020

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. References. [i] A disloyal generation? This was achieved with the help of a powerful partner: EaseMyTrip , a popular Indian online travel agent. Click here to find out more. i] [link].

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

SurveySparrow

MARCH 29, 2023

Each of the stages they cross is referred to as a customer touchpoint and can be used to create a delightful experience for your prospective customers. The objective should be to maximize your ROI from the customer. Use a loyalty program software like 99minds to formulate a reward program that makes them stay with you.

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Second, emotional loyalty involves rewarding your customers for many more touchpoints than just purchases.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away. References. [i] i] [link].

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

ReviewTrackers

APRIL 20, 2021

It therefore makes sense to develop a customer referral program. This incentivizes your best and happiest customers to refer their friends and family to your business. It’s a low-cost, high-ROI banking customer acquisition strategy. The acquisition costs for these referred customers will also be lower than normal acquisition.).

Banking 123

Banking Social Media Reference Rewards Programs 123

ReviewTrackers

APRIL 12, 2019

It therefore makes sense to develop a customer referral program. This incentivizes your best and happiest customers to refer their friends and family to your business. It’s a low-cost, high-ROI banking customer acquisition strategy. The acquisition costs for these referred customers will also be lower than normal acquisition.).

Banking 92

Banking Social Media Reference Rewards Programs 92

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. References. [i] i] [link]. [ii] ii] [link]. iii] [link]. [iv] iv] [link]. [v]

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52