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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40
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5 Case Studies to Improve Your Customer Service

Kayako

As more and more customer transactions occur virtually, the quality of online help desks and customer service support is becoming an essential differentiator for companies. An estimated 73% of consumers say a good experience is critical in influencing their brand loyalties. Increased customer satisfaction.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Briefly, the argument is that leading CX brands outperform laggards by a lot. Customer service takes too long to answer the phone. And for good reason.

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Service Untitled» Blog Archive » Customer satisfaction survey.

Service Untitled

Home About Service Untitled Subscribe for Free Consulting Contact Archives Customer satisfaction survey reflective of weak economy Cheryl October 20, 2010 Customer Satisfaction No Comments Would you ever think there would be a customer satisfaction survey about soda preferences?

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Buyer (and Seller!) Beware: The Emotional Bias in User Reviews

Chadwick Martin Bailey

In 2006, psychologist Daniel Gilbert published a book called Stumbling on Happiness. Critical user reviews tend to come from customers feeling negative high activation emotions (e.g., Incidentally, that’s also the reason why stories about brands that spark moral outrage are particularly likely to go viral. Spoiler alert!

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The Reasons Behind Apple’s Customer Loyalty and High NPS

Retently

Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. According to NPS Benchmarks , Apple’s NPS score in 2017 was a resounding 72 , which is significantly higher than the average NPS score of the consumer electronics industry.

NPS 102
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How to Stay Close to Customers While Working From Home

CSM Magazine

Conversely, the motor insurance industry saw claims fall by an estimated £1billion, prompting insurers to jump on the opportunity to reimburse customers and retain their business. Panellists were asked about the impact on call waiting times and customer satisfaction levels as their contact centre colleagues adjusted to working from home.