Team HGS
SEPTEMBER 30, 2019
CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.
customer sure
FEBRUARY 1, 2023
Marmalade Insurance, the specialist in insurance solutions for young, student, learner and young named drivers, has been providing trailblazing insurance products to those aged 17-30 since 2006. We were also confident there would be financial rewards for measuring and improving customer satisfaction.
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CSM Magazine
OCTOBER 25, 2022
Marmalade Insurance, the specialist in insurance solutions for young, student, learner and young named drivers, has been providing trailblazing insurance products to those aged 17-30 since 2006. We were also confident there would be financial rewards for measuring and improving customer satisfaction.
GetFeedback
JANUARY 12, 2020
In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Briefly, the argument is that leading CX brands outperform laggards by a lot. Customer service takes too long to answer the phone. And for good reason.
Storyminers
AUGUST 20, 2020
More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.
Service Untitled
OCTOBER 20, 2010
Service Untitled The blog about customer service and the customer service experience. Ann Arbor based American Customer Satisfaction Index surveyed 1000 soft drink shoppers in June and July and asked questions about different types of sodas and their value for the money. “People who love Pepsi, love Pepsi.
CSM Magazine
NOVEMBER 27, 2020
Conversely, the motor insurance industry saw claims fall by an estimated £1billion, prompting insurers to jump on the opportunity to reimburse customers and retain their business. Panellists were asked about the impact on call waiting times and customer satisfaction levels as their contact centre colleagues adjusted to working from home.
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