Remove 2006 Remove Brands Remove Customer Satisfaction Remove Social Media
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Employee Advocacy: Improving Experiences for Employees and Customers

InMoment XI

Much like customer satisfaction, employee satisfaction is largely attitudinal and tactical. A major challenge with employee satisfaction, though, was identified some time ago. As a result, it only marginally impacts customer experience and downstream behavior. Employee Advocacy: Becoming One of the World’s Best.

Culture 260
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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40
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Leveraging NPS to Drive Revenue and ROI

SurveySensum

In 2006, Bain & Company conducted thorough research on Dell’s detractors and promoters. Now, according to Bain & Company, if Dell could turn only 2-8% of those unhappy customers into satisfied ones, they could have boosted their annual revenue by $167 million. They found that on average, a consumer is valued at $210 to Dell.

NPS 52
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5 Case Studies to Improve Your Customer Service

Kayako

As more and more customer transactions occur virtually, the quality of online help desks and customer service support is becoming an essential differentiator for companies. An estimated 73% of consumers say a good experience is critical in influencing their brand loyalties. Increased customer satisfaction.

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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Having been around for more than 10,000 years, it continues to find its way into TV shows, movies, the news, and media ads. Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath.

2009 105
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60+ Customer Loyalty Statistics for 2020

ProProfs Chat

What’s more, these customer loyalty stats give an insight into factors that prompt customers to be loyal to a brand. To help you understand this further, we’ve put together a list of 60+ customer loyalty statistics that have been divided into the following categories: Customer Loyalty Program Statistics.

Loyalty 109
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Buyer (and Seller!) Beware: The Emotional Bias in User Reviews

Chadwick Martin Bailey

In 2006, psychologist Daniel Gilbert published a book called Stumbling on Happiness. Critical user reviews tend to come from customers feeling negative high activation emotions (e.g., Incidentally, that’s also the reason why stories about brands that spark moral outrage are particularly likely to go viral. Spoiler alert!