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5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. That’s what loyalty is.

Loyalty 172
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What Elephants and Customer Experiences Have in Common

CSM Magazine

The result of such workarounds regularly translates to a degradation of the customer experience. We saw this in the last big recession spanning 2007-2009. The customer was often abandoned, left feeling disappointed. This is the best way to influence brand perception, win sales, and build longer-term loyalty.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

In an effort to retain as many customers as possible, Comcast agents were trained to work as hard as they could to encourage customers to stay with the company when they asked to cancel. There are two lessons here for businesses aiming to improve retention, increase customer satisfaction, and foster loyalty.

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Illustrating the ROI of CX

Second to None

Watermark Consulting’s 2019 Customer Experience ROI study examined the cumulative total stock return of the L eaders and L aggards in CX over the span of eleven years (Forrester Research’s CX Index from 2007-2015 & Temkin Group’s Experience Ratings from 2016-2018). Results for subscription-based model: . 1] [link]. [2] 2] [link].

ROI 54
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How Contactless Payment Has Changed Customer Service

CSM Magazine

First trialled in 2007 with a £10 maximum spend limit, its true introduction to the mainstream was only around five or six years ago, although it feels much longer. The arrival of the ATM machine in the late sixties brought a significant shift in expectation for the average British consumer.

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Illustrating the ROI of CX

Second to None

Watermark Consulting’s 2019 Customer Experience ROI study examined the cumulative total stock return of the L eaders and L aggards in CX over the span of eleven years (Forrester Research’s CX Index from 2007-2015 & Temkin Group’s Experience Ratings from 2016-2018). Results for subscription-based model: . 1] [link]. [2] 2] [link].

ROI 48
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The Evolution of Customer Success

Gainsight

Namely, many think in terms of their customer’s success. They ask what investments they can make in their customers today to ensure tomorrow’s growth. What best practices will inspire loyalty, expansion, and success for all? . And how has customer success evolved since its introduction in 2013? So how did we get here?