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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

Yes, it’s the actual experience you have as a customer with a particular brand or organization. But the definition of a “good” customer experience is based on how you feel after that experience. And that’s why Customer Experience Investigation™ is important if you are a business leader.

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5 Examples of Excellent Customer Service (And What You Can Learn)

Retently

As for why great customer service has become so important, just consider the following: 82% of consumers are likely to leave your brand because of the service they get , not your pricing or products. Bad customer service just makes customers feel like you don’t care about them. But what is good customer service, though?

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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

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CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

Avaya

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. But then we saw the rise of technologies like cloud, mobility, social media and big data … and everything changed. Now that we’re just shy of 2017 (how time flies!)

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For Greater Customer Satisfaction, Should Marketers Answer Their Needs or Desires?

C3Centricity

All brands, products and services should be designed to satisfy their target’s needs, so Maslow’s hierarchy seems a good framework to use, when defining on what your offer will be based. Satisfying : Firstly identify which of the five needs your brand or service is looking to fulfill. appeared first on c3centricity.

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For Greater Customer Satisfaction, Should Marketers Answer Their Needs or Desires?

C3Centricity

All brands, products and services should be designed to satisfy their target’s needs, so Maslow’s hierarchy seems a good framework to use, when defining on what your offer will be based. Satisfying : Firstly identify which of the five needs your brand or service is looking to fulfill. appeared first on c3centricity.

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For Greater Customer Satisfaction, Should Marketers Answer Their Needs or Desires?

C3Centricity

All brands, products and services should be designed to satisfy their target’s needs, so Maslow’s hierarchy seems a good framework to use, when defining on what your offer will be based. Satisfying : Firstly identify which of the five needs your brand or service is looking to fulfill. appeared first on c3centricity.