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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

For several years, up through its purchase by Oracle in 2012, RightNow Technologies commissioned a study (conducted by Harris Interactive), where they stated that great customer service (which they labeled as experience) influences downstream purchasing decisions – at least in online retail. and nine other countries.

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Now Available: The 2017 Corporate Edition of the Customer Experience Management Benchmark (CXMB) Series

COPC

The CXMB Series was launched in 2012 as an industry benchmark survey and was aimed at capturing best practices and operational norms within the customer experience industry. The post Now Available: The 2017 Corporate Edition of the Customer Experience Management Benchmark (CXMB) Series appeared first on COPC Inc.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

Customer Satisfaction results in a higher share price. Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. Keeping Customers results in a high increase in value. So, there you have it.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

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Talk your way to the top with effective business communication

BirdEye

Better crisis management: Effective communication strategies enable a business to respond swiftly and appropriately in crises, much like a swift medical response saving lives in emergencies. Effective change management: Clear communication during change helps smooth transition without disrupting the business flow.

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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

Before starting her own firm, Megan served as the Vice President Principal Analyst, Customer Experience at Forrester Research. One of her most notable research works was Forrester’s Customer Experience Management Maturity Model. She is also a board member of the Customer Experience Professionals Association.

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Announcing the Release of the 2018 CXMB Series Consumer Edition

COPC

The most recent installment of the Customer Experience Management Benchmark (CXMB) Series was released during Execs In The Know Customer Response Summit, which took place September 11-12 in Marina del Rey, California. Research page. About the CXMB Series.

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